Next Level Display Ads
Display ads are the ideal tool to increase brand awareness and drive traffic to your website. Effective display ads offer advantages:
- They are economical.
- They are a less intrusive form of advertising.
- They serve to keep your brand top of mind.
- They can reach a wide audience or a niche audience.
- They can target specific demographics.
- They can retarget potential converts.
- They offer measurable results.
- They offer impact with a visual message.
Display ads appear on search engine pages, social media, streaming services, digital radio and TV or third-party websites. No matter what type of campaign you’re running, targeted display ads should be an integral part of your marketing strategy. Want to know more? We’ve put together a Display Ad Campaign Guide (PDF) to help you.
Expertise in Reaching YOUR Audience
Have you noticed we’ve stopped searching for things and businesses in our ZIP™ code? Instead we’re tacking on the phrase “near me.” Near me searches have surged for everything from dining to senior living communities. That’s why your marketing strategy needs to focus on the right consumers near your location. And once your audience raises their hand by clicking on a custom display ad, you can continue to engage with them by adding a retargeting or a location-based ad campaign.
Retarget to Engage
A retargeting campaign is not just another ad campaign. It’s designed specifically to resonate with those who have indicated interest by visiting the website, opening an email or taking another desired action. Once they’ve taken a specified action, they’re shown an ad related to the original interaction. It’s part of a smart omnichannel approach offering a non-intrusive message to remind them about what you have to offer. The power of a retargeting campaign is that it can turn anonymous website visitors into potential leads.
Whether you choose to deploy a series of display ads or custom email, a retarget campaign helps you recapture potential leads. And they deliver measurable results.
Location Based Ads
Location-focused ads take local search to the next level. GeoFencing and GeoFollowing ads are tools that deliver digital display ads to a consumer’s smartphone based upon its physical location.
A virtual boundary, called a GeoFence, is created around a specific geographical location that you designate. When a consumer and their phone cross the boundary, a digital display ad is served to them on their phone.
GeoFollow is similar to GeoFencing. A GeoFollow campaign creates a virtual boundary around a specified location you’ve predetermined. An ad is delivered to your prospect’s phone when they cross the boundary. But, GeoFollow uses a beacon, a cookie-like technology, to enable that prospect’s device to continue to receive ads for up to 30 days after they leave the designated location.
You should know that Google has limited marketers’ ability to target customers based on ZIP™ codes. Certain industries, such as housing, are banned from using tools like GeoFollow and GeoFencing.
If you’re ready to get your message in front of the right audience, then it’s time to contact Sabal Strategy and Maribeth. Our ad team can help you develop highly effective display ad campaigns, measure their success and match users back to your data lists.
Display Ads FAQs
What is a display ad?
A display ad is a category of digital ads that are seen on users’ mobile phones or laptops. There are many types of display ads. They may be static or include video and/or audio. The goal of a display ad is to drive traffic to the website.
Can Sabal Strategy design my display ad?
Yes, the Sabal Strategy team is well-versed in the art of designing and writing effective ads that play by the rules of each platform and engage viewers’ interest.
What do you need to create my display ad?
Our Display Ad Campaign Guide has all of the details you’ll need to know in order to begin the display ad design process. Then just give us a call and your ads can be published in no time at all.