The Power of Social Media
Successful 21st century marketing means looking beyond direct mail and targeted email to reach your desired audience. That’s because seniors are consuming content in a wide variety of ways that are very different from previous decades. Social media has become inextricably woven into our daily lives. Users aged 65+ make up almost 12% of the audience for Facebook. That might seem like a small number, but remember that Facebook has 3 billion active monthly users! Overall, of those aged 50 and up, 71% say they are active on Facebook. You’ll also find them on Instagram, Pinterest and YouTube. Clearly, this is where your audience enjoys spending time. Which makes it an ideal channel for engaging their attention with social media ads.
But it’s not enough to have an account to post about your brand. You need a sophisticated strategy that combines authentic conversations with smart ads that can be seamlessly integrated in the news feed of your top prospects. And it takes an expert to ensure your ads are on target and adhere to the strict standards of the major social platforms.
If you’re wondering about the payoff, here’s a handy guide to the Benefits of Social Ads (PDF).
Social Media Microtargeting Ads
Too many people know about us, said no one ever! When it’s time to increase your audience, turn to the experts in social media ads to boost the number of eyes seeing your content. Whether you choose Instagram, Facebook, or LinkedIn, advertising via social media presents challenges for the unwary and opportunities for the informed.
The audience on social channels are focused and engaged. You can capture their attention with smart, visual ads designed to drive traffic to your website and heighten brand awareness. The ability to hyper-target an audience that matches your best-performing customers is one of the advantages of social media advertising. It takes an expert to identify and match the appropriate audience attributes to ensure the ads are served to the right audience. But setting up the initial demographics is just the beginning.
Each step of your social media campaign requires careful attention. Our digital experts carefully design an attractive ad with effective calls-to-action. During the ad’s campaign, engagement metrics are closely monitored and fine tuned in order to maximize your budget and ROI. At the conclusion of the campaign, a final report offers detailed analysis of the campaign’s performance, audience insights, and recommendations for future campaigns.
Before you begin a social media campaign on a platform like Facebook, we encourage you to review our Facebook Campaign Guide to be sure you have everything you need. Or you can reach out to our team of social media experts to set up a campaign, fine tune it, and deliver results to you.
Social Media Marketing FAQs
Do social media ads really work?
Yes! Social media ad campaigns give you an effective way to reach, engage, and interact with consumers who match your ideal consumer.
Which is the best social media platform for ads?
Facebook is the world’s most popular social media platform. And its advertising tool delivers results. Sabal Strategy also recommends Instagram for social ads. It all depends on your brand and the preferences of your potential audience. You can also advertise on LinkedIn, YouTube, Snapchat, Pinterest, Twitter, and WhatsApp.
How much should I spend on my social media ads?
We don’t believe in one-size-fits-all solutions at Sabal Strategy. The initial investment in creating the ad and setting it up on a social media platform is very reasonable. The majority of the cost is in the amount you’re willing to spend each day to run the ad. This cost depends on your budget and can be as little as $5 per day. The higher the budget, the more impressions your ad will receive.
What do I need to begin an ad campaign on Facebook?
When you’re thinking about an ad campaign on Facebook, we suggest you begin by reading our Facebook Campaign Guide. Then give us a call!