We’re two years into the COVID-19 pandemic. Two years. So much has changed and so much seems like a rerun of last year. Does it remind you of Groundhog Day?…
Boomers and Gen Xers both sang “you don’t know what you’ve got till it’s gone,” which, in a weird way, resonates with me when I think about an email drip…
Senior living operators might be exhaling a collective sigh of relief with the widespread availability of the vaccines. But the industry is also facing tighter budgets and pressure to boost…
With new technology and communication options available today, it may feel like email is no longer relevant for marketing. Yet, email usage continues to increase with predictions for even greater…
Myth: Never Buy Lists for a Marketing Campaign We’ve read the articles and seen the messages warning against using purchased lists for marketing purposes, specifically email marketing. Back in the…
Email marketing isn’t just alive and well, it’s the dominant online force for all kinds of businesses looking to expand their client base and find opportunities for growth.Email marketing isn’t…
While database marketing is nothing new, today’s elite marketers are more involved with it, and apt with using it, than ever before. And many would agree that thorough data analysis…
