It’s time. It’s time to really get serious about the marketing hamster wheel that’s become a trap for everyone. Like the proverbial critter, too many marketing campaigns generate an endless…
I recently learned a new word to describe what we’re all going through: skimpflation. Coined by Planet Money on NPR, it refers to the ways in which brands reduce services…
What a wonderful thing is the mail, capable of conveying across continents a warm human hand-clasp. — Anonymous It might be a little poetic to think of a direct mail…
I have a friend at another agency who surveyed 30 colleagues about their use of social media. The responses were a bit of a surprise. Research indicates the average American…
How do you approach your marketing strategy? Are you a big picture thinker or do you love getting down in the weeds? Or are you somewhere in between? Marketing agencies…
“Language evolves and moves on. It is an organic thing. It’s not stuck in an ivory tower, hung with expensive works of art.” — E.L. James Words matter. It’s an…
If you listen to the hype, Millennials are responsible for killing off a long list of things beloved by Boomers. Everything from real napkins to landlines are disappearing because Millennials…
Senior living operators might be exhaling a collective sigh of relief with the widespread availability of the vaccines. But the industry is also facing tighter budgets and pressure to boost…
Born between 1965 and 1980, Generation X often feels like an overlooked audience. With Baby Boomers and Millennials stealing the spotlight, the Gen X cohort of about 65 million Americans…
Digital technology continues to expand its reach into more areas of our lives, and senior living is no exception. Over the last year, the senior living sector has experienced a…
Seniors have gotten a bum rap over their use of technology. Countless memes, jokes, and snarky texts would have you believe grandpa and grandma couldn’t handle modern tech if their…
If you saw the ads during Super Bowl LV, you saw the evidence of how 2020 has impacted all brands. The ads tried to navigate a way forward at a…
