The Right Data = Measurable Results
We confidently believe Sabal Strategy delivers the highest quality data for your specific campaigns. We know that when you target a specific audience, your campaign will get measurable results. That’s why we’re happy to share these case studies.
Sabal Strategy combined our expertise with Illumia for a campaign for four LifeSpire of Virginia senior living communities. All four were within a 1-3-hour drive of one another. They were located in urban centers with noteworthy competitors and in rural towns with fewer than 3,000 residents. The goal of each campaign varied but all included the need for new, qualified leads. We hope you’ll read, download, and share these case studies to see the outstanding results. Because the right data really can produce hundreds of qualified leads, conversion rates that are in double digits, and fully booked events.
- LifeSpire of Virginia Overview Case Study (PDF)
- The Chesapeake Case Study (PDF) Their 3-month campaign led to 15 new waitlist depositors; in all of 2023, they had 9.
- The Glebe Case Study (PDF) They had a 29.73% conversion rate for new waitlist depositors, which is 6 times higher than the industry average.
- Lakewood Case Study (PDF) Their campaign added 293 new, qualified leads to their prospecting funnel.
- The Summit Case Study (PDF) In six months, they welcomed 38 waitlist members; in all of 2023, they had only 16.
An Omnichannel Solution
Omnichannel marketing is the smartest solution. Reaching your ideal audience on each platform they use is part of a 360-degree strategy. We’ve created a series of PDFs about the features and advantages of each service for you to download and share:
- Competitor Website Retargeting
- Connected TV Ads
- Digital Display Ads
- Programmatic Radio Ads
- Social Channel Ads
- Website Retargeting Ads
We’ve also developed a series of campaign guides (PDFs) to help you get started:
Senior Living Marketing eBook
The eBook, Thriving in the Face of COVID-19, is a collection of 12 articles Maribeth published on LinkedIn during the months of the US lockdown. Each essay looks at different aspects of what content marketing teams, especially in the senior living industry, faced. Examples of successful approaches, tips on how to pivot in a campaign that can no longer be sustained, and advice on how to weather a global pandemic continue to be relevant since every team faces challenges. We invite you to download the eBook and share it.
Frequently Asked Questions
We know not everyone lives and breathes data like we do. So we’ve put together this series of guides that offer more in-depth information and answers to the most common questions.