The Right Partner
Did you know that more than 85% of people aged 65 and up use email? When you need a smart, quick-to-deploy and cost-effective marketing solution, you need a smart email campaign. The right email campaign can have a direct and immediate impact in driving qualified leads to your sales team. Whether you choose a single, standalone campaign or a series as part of an omnichannel approach, Sabal Strategy knows how to make email work for you.
Cost Effective Results
When you deliver the right message directly to consumers who share the same attributes of your residents, you’ll see higher open and click results. It starts with the right audience outlined with our precision data derived from a custom MicroModeling Report. Then we track your campaign results, but we don’t stop there. We can help you supercharge your campaign with a smart and cost-effective retargeting campaign focused on those who raised their hands by opening your email or clicking one of the links in your message. Social media ads and display ads with a message building on your email is a powerful way to keep your brand and story in front of an interested audience. And we all know an interested audience is just steps from being a new resident.
Unsure where to begin? Check out the most frequently asked questions about email marketing at the bottom of this page or download this PDF.
Email Marketing Lists
Sabal Strategy has the data expertise to help you produce high-performing and high-converting email campaigns. It all starts with knowing who the right audience is for your campaign. We can deliver this audience because we select from hundreds of consumer attributes from multiple databases to create the highest quality, opt-in email data lists. By focusing on matching your current residents with this prospective audience, your email is sent to qualified prospects who have an interest in hearing your message.
Once we compile the list, the next step is to send it through our rigorous three-step data vetting and approval process. We maintain 100% CAN-SPAM compliance and adhere to all ANA guidelines. We’re as invested as you are in abiding by all federal and platform rules and regulations.
Email Licensing
Your custom email list is licensed for use and is not a purchase. You do not own this data. The license is for a specific number of uses, which means there is a specific number of times you may send an email to each individual on the list. This follows industry best practices. By using Sabal Strategy as your list vendor and licensing the list, we can ensure your campaign is compliant with and consumer privacy issues are addressed accordingly. This is one reason why our email address lists are updated and validated regularly.
Ready to get started? We have an Email Campaign Guide you can download. It offers a more comprehensive guide to successful email campaigns with Sabal Strategy as your data partner.
Email Design & Content
Before you begin a campaign, you need to answer two essential questions. First, why should they open your email? Second, what action do you want them to take? The answer to the first question defines the primary objective of the campaign. For instance, maybe they should open it to read about a new offer or because it’s an invitation. The answer to the second question determines how you will measure the success of the campaign. If you want them to click a link to RSVP or visit a specific page or make a purchase, you can measure those clicks, visits and purchases.
These two elements guide how the subject line and preview line wording should be crafted. The calls-to-action within the body of the email should be explicit and clear. The purpose and action will then guide the crafting of the content in the body of the email.
The next step is to create a strong design that delivers creative impact. Our design team understands what works and what doesn’t. Their expertise in delivering a design that renders well on smartphones, tablets and laptops is second to none. The design is also tested to ensure it’s mobile responsive and displays correctly no matter which operating system is being used. And equally important, we work to ensure your email won’t trigger recipients’ SPAM filters.
In order to capture the desired action, each email campaign should have a specific website landing page. Our team has the expertise to create and deploy a page to display an offer, capture personal info for opt-in campaigns or make it easy to register for events or sign-up for a tour. These landing pages make it simple to record the necessary metrics to determine ROI for the campaign.
Email Marketing FAQs
Can I buy an email list from Sabal Strategy?
No. We do not sell email lists. We license email lists for a specific number of uses in keeping with industry best practices.
How will I receive my licensed email list?
That’s not a simple question. Some email providers allow us to release email addresses, so we can send you a file. Some email providers do not permit this. We can provide specifics upon request.
Where do you get these email addresses?
We source these email addresses through a number of reputable online sources. We take care to use sources with data from consumers who have chosen to opt in and given permission for their email address to be used by third-parties for marketing purposes. Business email lists are drawn from a variety of sources, including professional directories, industry journals, self-reported sources, and corporate websites.
Will my email campaign be CAN-SPAM compliant?
Yes! We take every precaution to ensure we meet or exceed all CAN-SPAM requirements. And we continually work to update our procedures and processes in order to meet best practices for design and deployment.
What do I need to do to get started?
Start by reviewing our Email Campaign Guide and then just email Maribeth! She’ll be happy to help you take the next steps.