If you know Sabal Strategy, you know we’re all about data. We love data. We love talking about what data can do for our clients. We want everyone to love data as much as we do. So it comes as no surprise that when we meet a like-minded person, we do a happy dance and put our heads together to talk, what else, DATA! Last year, we introduced you to Natalie Groeger, a wunderkind who majored in art and business at William & Mary. And then made a career in senior living. Today, we’re jumping for joy to introduce her to you as our new Data Genius!
Passion, Meet Purpose
Growing up on a farm, Natalie began early learning the art and necessity of hard work. Literally. Her dad had her carseat strapped to a tractor so she could spray weeds as a toddler. Those lessons are rooted deeply in her life’s purpose. Kill the weeds; reap the crop. But today she’s toiling in spreadsheets and mining CRMs to help clients reap the benefit of her insights and knowledge.
While her art major led to a passion for sculpting in bronze, not the easiest choice of medium, her practical side pursued a second major in business. As a business major, she had an internship in a local senior living community. Passion met purpose and the first door in her career path was opened.
The unlikely double major laid a firm foundation for a woman who readily acknowledges that she needs to measure and analyze to understand and discover. While she values the known, it’s the unknown that pulls her. And she loves the way understanding the numbers make it easy to visualize something that’s often unclear.
We’re MORE than a Number
When you stop and think about it, the digital age reduces us to endless sets of numbers. They’re our legal identifiers, from license plates to social security numbers. Advertisers see us as specific IP addresses and phone ID numbers.
But we’re so much more than a set of integers. Natalie sees that “more” as the difference maker. And she values Sabal Strategy’s data as a way to give color to the black and white of numbers. (See what we did there? 🙂
In her new role, Natalie Groeger won’t just measure and report more numbers by counting clicks, opens, or conversions. She’s dedicated to helping clients feel empowered by their data instead of overwhelmed by the metrics. Her goal is to provide marketing and sales teams with the tools they need in order to understand how their campaigns performed and how to tell that story in a compelling way to those who raise their hands. And because her key strengths are curiosity and a personal need to innovate, she’s passionate about helping these teams work together, work smarter based on measurable insights, and work to improve their community.
Data Insights Drive Success
Doing the same thing over and over leads to a stalemate if you’re lucky. For the rest of us, it’s madness. Natalie thrives on helping clients leverage the next steps that lead to authentic connections. She wants sales teams to eliminate the 100-pound weight of a routine phone call and transform it into a call that helps someone take that next step. She believes in spending less by trimming unruly mailing lists to focus on an audience who wants to hear your message.
That’s possible when your CRM adds value instead of being a time sucker. All too often, CRMs are a morass of lost, outdated, and simply inaccurate info. But Natalie sees a CRM as a gold mine, filled with the people who’ve raised their hand and who want to know more about your community. But it takes hard work, smart tech, and smarter analysis to find those hidden gems. And it takes a data genius to multiply those gems and transform them into your newest residents.
Data Enables & Empowers
While we audition new job titles for Natalie Groeger, (our Principle Transformational Officer is a current favorite), we hope you’ll welcome her and get to know her. Because she believes good information leads to insights that are transformational. Insights help sales and marketing teams connect, share, and mobilize. Data insights empower people by giving them tools to help them do their work. As a member of the Sabal Strategy team, she’s excited about meeting more communities and helping them to leverage the next steps to success. She’s looking forward to exploring new technologies to consolidate, analyze, and share CRM data. And she’ll be leading the way in helping every team make connections by understanding the how and why behind each action they take.
If you want to empower, enable, and transform the work of your teams, isn’t it time you reached out to Sabal Strategy? Start by emailing Natalie Groeger and welcoming her to the team. Then ask her for a face-to-face chat or Zoom call so you can watch her face light up as she explains how the right data and data analysis can tell your story more effectively and efficiently.
