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We love all things data, marketing, new ideas, and savvy solutions. And we write about them. We hope you’ll enjoy our insights and find inspiration.

Home › LISTen: Data Insights › Data Hygiene

Tag: Data

CRMs = Buried Treasure
September 22, 2025
a person kneels on the sand with their head in a hole as they dig for buried treasure, a metaphor for cleaning a CRM

Managing customer relationships is the heart of every single sales interaction. Creating customer relationships is the heart of each marketing interaction. But in the senior living sphere, the two can…

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5 Ways to Clean Your Database to Protect Your Investment
June 12, 2023

Your database of leads represents an investment of time, effort and resources. But is your investment paying off? Are you converting those prospects into residents or is your database a…

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