Reach Your Audience
In today’s 24/7 digital world, consumers have flipped the traditional marketing conversation. It’s no longer brands pushing their product. Now consumers are leveraging the power of multiple channels to search for the information that answers their questions. An omnichannel marketing strategy gives you the ability to reach each potential customer at every step of their decision journey on the platforms they prefer.
A Specific Audience
Did you know consumers are 24% more likely to convert if they see consistent messaging across a variety of channels. And a Google study shows 90% of people with multiple devices switch between them every day. These are just two reasons why you need an omnichannel marketing strategy. The power of omnichannel marketing lies in its ability to deliver your message on each platform your potential consumer prefers.
Instead of a generic audience, we deliver a specific audience who is most likely to convert by matching them to your current residents. Gathering verified names, current postal and email addresses, the devices they use, their digital footprint and detailed information about their interests and behaviors is the first step in creating an effective strategy to appeal to your prospects.
Start with the Right Data
A successful marketing strategy begins with the RIGHT data. Simple mailing lists based on ZIP™ Codes means you’re wasting valuable resources on a wholesale approach instead of a strategic approach. Sabal Strategy has a better way. You can pinpoint an audience who most resembles your best residents, which means they’re more likely looking for what you have to offer by beginning with a MicroModeling® Report. If you’re looking for a particular type of audience, identifiable by a single element such as employment, history or medical condition, our specialty data is the answer.
MicroModeling® Reports
Choosing a customized MicroModeling® Report supercharges your ability to reach the right audience for your needs. A 13-step process collates and standardizes thousands of data points from hundreds of sources.
Specialty Data
With direct access to a wide range of databases and suppliers, our data team can deliver a targeted list of potential leads based on a single specific identifier. Whether you want to contact financial planners or people who have long-term care insurance, target civil servants with a pension or veterans, or establish an email campaign to adult children of parents with dementia, our data specialists can assemble a precise specialty data list that meets your specific criteria.
Data + Services
Our full range of omnichannel marketing services means we can increase the value of your marketing efforts. By creating a holistic and comprehensive strategy, your messaging can be repurposed and adapted to each platform and at each stage of the decision journey.
Direct Mail Campaigns
Our deep experience in providing inbound and outbound solutions for senior living, healthcare and other industries means we know how to transform raw data into qualified leads. Our print and mail processing team offers a wealth of options so your next direct mail campaign stands out and reaps responses.
Email Campaigns
When prospecting email is a key element of your campaign, our digital experts are ready to help you reach your target audience on the best day at the best time to increase your open and click metrics.
Digital Ad Campaigns
Search, display or social media ads are a cost-effective means of keeping your message in front of your target audience. Our ad teams understand how to pinpoint your custom audience on social platforms, search engines and third-party websites to continually retarget potential residents.
GeoFencing Campaigns
GeoFencing and GeoFollow campaigns are customer-acquisition tools that leverage the power of location-based marketing. These retargeting ads are served to your select audience to increase brand awareness and to drive more interested traffic to your website.
Connected TV Ad Campaigns
More than 65% of adults no longer watch traditional TV. But you can reach them on streaming platforms when you add Over The Top/Connected TV ads to your omnichannel strategy. And these ads are precisely targeted to reach the individuals on your custom list, not the masses.
Programmatic Radio Ad Campaigns
Extend the reach of your most effective campaigns through programmatic ads on digital radio, podcasts or music streaming services. As part of an omnichannel campaign, you’ll be meeting your audience on the platforms of their choice.
Matchback Analysis
Eliminate the guesswork with our customized Matchback Analysis for your next campaign. Instead of guessing which campaign was the most effective, our analysts use an 18-step process to identify your new prospects against the original marketing list.
Website Visitor Tracing
Visitors to your website are cloaked in anonymity until they voluntarily share their personal information with you. But what if you could identify them before they share their info? Web Visitor Tracing makes that possible with a custom piece of code added to your website. This makes it possible to identify visitors who haven’t been part of a previous marketing list.