Data + Technology
In a 24/7 digital world, technology driven by the right data plays a key role in reaching the right audience for your message. In an omnichannel marketing strategy, programmatic radio ads on digital stations, podcasts and streaming services are a key element.
Programmatic Advantages
Programmatic radio makes ad buying simpler by automating the process within a system that offers you the ability to clearly define your target audience. A MicroModeling™ Report defining your ideal audience combined with the programmatic advantage of advanced options which include contextual targeting and interest targeting ensure your ads reach your ideal targets.
While display ads are limited to single ad networks like Google Search, programmatic advertising places your ads on multiple leading publisher platforms. This multi-channel impact means your ad can be heard across a variety of devices, including laptop, mobile and smart speakers. With 66% of Americans listening to digital radio monthly, you can reach your audience even when they’re not viewing their screens.
Audio ads also offer the advantage of tapping into their imagination as they listen to your call to action, music and sound effects.
The Next Step
Ready to reach your audience with a multi-channel approach? Sabal Strategy is the smart partner to help your marketing team reach your target audience. And it all starts with designing your first ad by following these five key points:
- Share a clear message in 75 words or less
- Include a strong call to action
- Use a friendly, conversational tone
- Choose an appropriate soundtrack
- Implement A/B testing for continuous improvement
Launch, Measure, Adapt
Want to know more? Download this informative PDF about programmatic ads.
Programmatic radio ads are easy to develop and deploy when you work with a knowledgeable and trusted partner like Sabal Strategy. Our specialists can help you navigate the digital landscape of platforms and publishers to choose the best match for your needs. We’ll advise you on choosing a demand-side platform (DSP) that offers low costs, smart targeting options and real-time analytics.
Once your ads are running, analytics gives us the ability to see how well your ads are performing. As you learn which ads are most effective for your audience, it’s easy to quickly scale up its impact with a more robust budget or to create more ads in a similar vein. It’s just as easy to learn which ads are underperforming and to remove them from the DSP.
And don’t forget you have the option of combining audio ads with display ads to retarget your key audience who take a specified action. An omnichannel campaign works together seamlessly to keep your message in front of your audience and top of mind. Isn’t it time you moved beyond social media and Google? Do you have questions about how to begin? Wondering if this can work for your marketing strategy? Just need more information? Reach out to Sabal Strategy and Maribeth today. You should hear what you’re missing!