a strategic consortium working together to create the pieces of a business puzzle

The Power of a Strategic Consortium

Everyone can benefit from having a smart posse!

Here at Sabal Strategy, we’re embracing the dog days of summer. Yes, I know they’re the hottest days in any given summer. And yes, they are named for the dog star, Sirius. From July 3 to August 11, 2025, these few weeks are the epitome of summer for me. Hazy, crazy days flying by too quickly. Why? Because everyone is scrambling to do ALL the summer things on top of all the work things. But there’s a cure for all that stress (aside from a week at the beach 🏖️😎). Just call on the strategic consortium of experts you’ve developed to deliver the answers you need.  

Decision fatigue is real. We’ve all experienced that moment when we’re asked to make just one more decision (chicken or beef?) and we lose it. We start snapping out answers and the more we do, the more likely we make poorer choices. Followed by regret and/or remorse. It happens at home, on vacation, and at work. It becomes overwhelming especially when you add heat and humidity to the equation. And for most sales and marketing teams, planning and analysis are the last straw. But if you have a posse of experts, each with their own area of subject matter expertise, you can call on, you don’t need to have all of the answers. 

Strategic experts are a secret weapon. They’re a little hard to find because there’s no single place where they gather. And like finding other types of experts, it can be a challenge to tell if you can trust them or they just dress like one. What can they do for you? Think of them as a brain trust with the fresh new insights your marketing campaigns need to get out of the summer doldrums.

I strive to become a valued partner as I work with each of our clients. And that’s where one of my superpowers gives me an advantage: I’ve walked in your shoes! I’ve been an agency account director as well as a community marketing director. I’ve led sales events, handled community tours, and gone through the entire buyer’s journey with people who chose my community. In other words, I’ve lived the experience, your experience. And experience offers value and insight.

I can hear you thinking: “Yeah, yeah, yeah. So what?” Well, the proof is in the doing. And for me, one of the things I do is look at a map. You’d be surprised how many communities fail to take full advantage of their location. For example, from experience I know nearly all communities consider their marketing footprint to be within a specified number of miles of their physical location. But I also know 96% of Americans are grandparents. But how do you connect distant grandparents with their local grandkids? I can help you do exactly that. Why? Because fostering that connection is vital to this population and 4 in 10 only see them every few months or less! 

Looking at a map is also invaluable when it comes to finding a qualified audience. ZIP codes alone aren’t the answer. Did you know which Florida coast midwest retirees favor for a second home? I do. And we can model the data to find the right audience for your community. How to reach them? There’s always the same-old combo of direct mail, eblasts, and display/social ads. But have you considered the power of connected TV ads? This audience is watching their Netflix shows no matter where they are! 

Strategic collaborators can help you see your location with a fresh perspective. Instead of just seeing your audience as financially qualified retirees, think about them instead as alumni of a nearby/local university. Grandparents ready to move to be closer to their families. Former military members who chose to stay near their last post/base or maybe it was their first. Or, wait for it, reasons and places to take your show on the road. Go to them instead of yet another dine and discover onsite. 

Your strategic consortium is as helpful as you choose. They bring a fresh perspective and avoid decision fatigue because your questions aren’t the ones they face constantly. You know it’s always easier to clean someone else’s house or solve the challenges they face. Why? Because it’s not ours. Your strategic posse has the freedom to push your boundaries and break the same-old templates you’ve been using by providing you with insight and new ideas. So when someone says “So what?” You can respond with “What if we…..” and begin the work with renewed vigor.

If you’d like to add me to your posse, please reach out to me. I’d love to chat with you about the many ways we can help you achieve, and exceed, your marketing goals. In the meantime, the Cleveland Clinic has advice and helpful tips to help you cope until you assemble your strategic consortium.

About Angela

Angela Hamilton, our strategy consultant, has worn many hats as a member of the senior living community. As a result, she brings a unique understanding of the key data points required to help sales and marketing teams achieve success.