The wave of consumerism rising in the healthcare world isn’t going to go away. Current and future patients are more engaged in their care, more knowledgeable (thanks Google), and more willing to use tele-health, urgent care and on-demand care centers. So I have to ask, is your strategy working? Are you using the best healthcare data modeling?
Your prospective audience is digitally savvy. So of course you’re running display and search ads, eliminating user friction points on your website, and running a traditional campaign. So again, I’m asking if your strategy is working? Is your medical practice or healthcare facility seeing an increase in new patients? More importantly, are you seeing the right new patients?
In the face of ever-increasing competition, you need a better healthcare marketing strategy if you want to continue growing. The best way to do that is to build a better healthcare data model in order to reach your audience most effectively. Here’s the best way to do just that.
Data Begins with People
Building a better data model for your healthcare audience should begin with your current audience. Who are they? How far do they travel to the practice? If you want more patients like them, you need to understand who has already chosen you. The more you know about them, the better your data model will be.
Sabal Group and Maribeth can work with you to determine the key demographic factors that identify your audience as your audience. Why? Because the most economical and efficient way to successfully market your healthcare practice is by putting your message in front of your ideal audience.
Finding the Right Match
Once we know who your current audience is, the next step is to find others just like them. Sabal Group uses a proprietary modeling system to determine the key demographic factors to be used when building your healthcare data list. We don’t rely on the simplest approach. It’s not enough to target a neighborhood based on a ZIP code alone. The best approach is to take a more nuanced approach.
Sabal Group uses a series of complex demographic factors to build a unique list of individuals who match the demographics of your current audience.
Using the Best Databases
Armed with the key demographic factors, the next step is to scour the available databases for the data. But it’s not as simple as it sounds. All databases are not created equal. We keep an eye on how often each database is updated. We know which national compiler’s database has trustworthy data. In short, we know which sources will yield the strongest results.
No database is perfect or completely accurate. That’s why the next step is so important: we share only clean data.
Wash, Rinse, Repeat
Once we‘ve combed through the databases and compiled the data, the next step is what sets Sabal Group apart from our competitors. We know not all hygiene software solutions can be used for just any list of data. Each has their own set of rules for determining what constitutes a good or bad address. Beyond addresses, The degree of accuracy for such data attributes as age, income, net worth and other factors can vary depending on the source and the contributor. When developing your healthcare data list, we’ll work with you to understand which key attributes are most important and that will determine which databases we use.
Once the hygiene software has cleaned the data, we’ll deliver the best healthcare data to your marketing team. We’ll even help them determine how best to use this powerful tool.
Are you ready to leverage the power of having the right data to reach the right audience? If so, email me so I can help you get the most out of your healthcare data model.
