It’s always nice when our clients give us feedback. It’s a real treat when they sing our praises. And when they offer real results to back-up their endorsement of our data, well, it makes our hearts sing. That’s one reason Beth Corley, Retirement Living Advisor for Kirby Pines LifeCare Community rates as one of our favorite clients. When we met up at Greystone’s Sales Adventure this year, she spoke highly of their experience, so we knew we had to sit down with her to chat about it.
Beth says their experience with their first MicroModel List from Sabal was so good, they ordered another the following year. The team also requested Natalie cleanse their CRM to append their active and lost leads. “We were surprised by the CRM cleanse results,” she says. “The process updated either a new email address or postal address for 24.93% of their active leads.”
Value of Modeled Data
After more than a decade of navigating senior care issues in her family, Beth made the decision to leave a 40-year career in fundraising. When your job is to raise serious money, you know it’s all about the details. Beth is someone who loves getting our modeled data in a spreadsheet because she loves the ability to “slice and dice” information to suit her specific needs, and let the data drive strategy.
With modeled data, Beth loves “the ability to prioritize leads in different ways, which are actually new ways to look at the list.” She’s curated the data to cherry-pick the audience for certain events suited to their specific interests. “Modeled data,” she says, “gives you so many ways to look at your prospects.” It’s easy to segment based on interests such as faith, gardening, or crafting instead of relying on a more limited list limited to age and personal worth. Armed with modeled data, she can choose who to invite to a psalms & tea event or garden home tour. This lessens the worry about over-saturating your market by mailing to everyone for every event, which is very expensive.
Measurable ROI
Being empowered to curate an invite list keyed to a specific event isn’t the only goal for Beth. She believes that aligning specific events with the interests of their best look-alike audience can help change perceptions and drive awareness of what senior living communities are all about. Whether it’s fishing, shopping, or focusing on their pets, helping your audience connect with your community leads to positive results. In March and April, 35% of active leads came from the Sabal list.
Qualified prospects, the ability to segment based on specific strategy, and measurable results have made Beth a firm believer in Sabal Strategy’s approach to high-quality data. (We’re equally team Beth.) As a tireless advocate for seniors, arming them with critical information so they can make well-informed decisions for their future, Beth Corley knows the value of working with the right data. And we know how much time and effort that takes, especially when you’re not speaking to your best prospects. If you’d like to learn more about what makes our modeled data the best, email Angela today. If you’d like to find ‘lost gems’ in your CRM, call Natalie right now. Then, let us know how we did. You could be our next true story!
