According to all the experts, sales is all about connecting those with a “problem, challenge or friction point” to your “solution or product” which answers their need. So when you…
Whether we’re talking raising children or senior living marketing, successful outcomes rely on having a village to support you. This is a lesson I’ve learned again and again throughout my…
Ben Franklin is credited with reminding a French scientist that nothing is certain except death and taxes. He probably should have added postal rate increases too since he was the…
Back in 1989, Andre Agassi uttered a memorable line for a camera commercial. The phrase, “Image is everything,” would follow him and become a cornerstone of American culture. Image is…
Follow your passion. Forget passion, find your purpose. Well-meaning advice, even contradictory, is never in short supply, especially when offered to a woman striking out as a solopreneur. For women,…