It’s always nice when our clients give us feedback. It’s a real treat when they sing our praises. And when they offer real results to back-up their endorsement of our…
The 2025 Holleran National Study on Aging from Holleran Consulting has been released. If you haven’t read it yet, here’s what you need to know. This fifth survey in a…
Most senior living marketing and sales directors don’t have enough time, enough budget, and a large enough team to take their marketing campaigns from just okay to wow. We hear…
The Sabal Strategy team attended Greystone Communities’ Sales Adventure 2026 in Dallas, TX last week. The program’s theme, Take Flight: Your Potential Is Limitless, delivered practical strategies that leverage Greystone’s…
How do you know what you know is true? I’m not talking politics here, I’m talking about what we “know” to be true about senior living marketing. If you look…
Two households, both alike in dignity…. Shakespeare knew a thing or two about how people act and react. The idea of two similar things, twins in Syracuse, mistaken identities in…
As we age, brain health becomes more important than ever. Senior moments, lost car keys, and forgotten words trigger worries about our brain health. But the latest trend, according to…
Mr. Rogers was right. In a 1999 interview, (excerpt here) speaking about how to respond to chaos and catastrophes, he said his mom told him to “always look for the…
How did you celebrate Older Americans Month in May? Did you offer prospective residents a chance to “lunch and learn?” Or maybe you hosted a luncheon so the attendees could…
Oh. My. Gosh! How is it possible? New Year’s Eve is just two weeks away? If you’re like me, you’re playing a mad game of year-end catch-up in a sprint…
It’s that time of year again. Far-flung families gather for one seasonal celebration or another. In between the feast, gifting, and catching up on one another’s lives, it’s that time…
According to all the experts, sales is all about connecting those with a “problem, challenge or friction point” to your “solution or product” which answers their need. So when you…
