Direct mail, email invitations, digital ads, retargeting ads, a website, and your senior living community’s phone number are all potential sources of lead generation. Each channel tells you something unique…
How do you know what you know is true? I’m not talking politics here, I’m talking about what we “know” to be true about senior living marketing. If you look…
Two households, both alike in dignity…. Shakespeare knew a thing or two about how people act and react. The idea of two similar things, twins in Syracuse, mistaken identities in…
Connection. It’s the secret to helping people move from attending a discovery or lunch-and-learn event to becoming your newest resident. But no one does that without at least one, (really…
Mr. Rogers was right. In a 1999 interview, (excerpt here) speaking about how to respond to chaos and catastrophes, he said his mom told him to “always look for the…
Here at Sabal Strategy, we’re embracing the dog days of summer. Yes, I know they’re the hottest days in any given summer. And yes, they are named for the dog…
How did you celebrate Older Americans Month in May? Did you offer prospective residents a chance to “lunch and learn?” Or maybe you hosted a luncheon so the attendees could…
