It’s no secret most of us are ready for 2020 to end. We’re exhausted from being tested in ways too numerous to count. Drawing up a list of things to…
Pivot. Merriam-Webster defines pivot as a “central point, pin, or shaft on which a mechanism turns or oscillates.” But the word also describes human action as we turn from one…
From what I’ve observed these past six weeks, teens seem to have the right idea. Wait. What? Teens? Perhaps it’s more accurate to say the younger generation can show us…
Marketing in the senior living industry creates unique challenges in the best of times. We deal with the transitions and lifestyle changes of people facing new limitations due aging, loss…
If pressed, I’m the first to admit my family has been spending more time on social media since mid-March. Since we are confined to home, it’s not surprising our innate…
Throughout history, hermits have been the exception. Humans are hardwired for social interaction, for person-to-person connections. We seek to build a community with one another. And that’s one reason we’re…
COVID-19 has upended marketing for everyone. As the weeks pass while we stay home, you might find yourself humming the haunting lyric from 1776, “Is anybody there? Does anybody care?…
COVID-19. Coronavirus. Pandemic. Shelter in place. Social distancing. Self-isolation. We’re adding new words to our vocabulary. But no matter which words are creeping into our conversations, we need to carefully…
COVID-19 is a black swan event, and business as usual isn’t possible. In our current situation, we have the opportunity and obligation to create a place of emotional safety for…
Travel bans. School closings. Sports canceled. From Disney to your local preschool, from the NBA to grade school soccer, nothing is exempt from the uncertainty surrounding the current response to…
