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If you’re not from the Carolinas, you’re probably unfamiliar with all of the native palm trees found in the South. One tree is a treasured icon because of its role in the first victory of the American Revolution. Trunks of the Sabal palmetto tree were used to build two sides of Fort Moultrie. These resilient trees withstood nine hours of cannon fire, leading to the Colonial’s victory over the British.
Found along the coast, these hardy palms are drought-resistant, durable, and bend without breaking. Like our namesake, Sabal Strategy represents the best of the South. Our name honors builders who use local knowledge and resources to create something that can withstand the tests of time. As a forward-looking company, we don’t simply rely on general knowledge but seek to dig deeper to deliver the strongest data possible. We value the power of accurate information because we know the real cost of bad data.
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If you’re not from the Carolinas, you’re probably unfamiliar with all of the native palm trees found in the South. One tree is a treasured icon because of its role in the first victory of the American Revolution. Trunks of the Sabal palmetto tree were used to build two sides of Fort Moultrie. These resilient trees withstood nine hours of cannon fire, leading to the Colonial’s victory over the British.
Found along the coast, these hardy palms are drought-resistant, durable, and bend without breaking. Like our namesake, Sabal Strategy represents the best of the South. Our name honors builders who use local knowledge and resources to create something that can withstand the tests of time. As a forward-looking company, we don’t simply rely on general knowledge but seek to dig deeper to deliver the strongest data possible. We value the power of accurate information because we know the real cost of bad data.
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Transitioning from Sabal Group to Sabal Strategy was a thoughtful and deliberate process. We considered new names, new variations, or names tied to Maribeth, our CEO and President. We chose to retain Sabal to pay homage to our past. We chose Sabal Strategy to recognize that what we do is more than simply compiling data lists. Our entire process is rooted in making strategic decisions to develop a list that meets each individual client’s needs.
If your community or organization needs more qualified and motivated leads, we hope you’ll turn to Sabal Strategy and reach out to Maribeth. As your data partner, you’ll find that by relying on our data expertise, your sales team can stay focused on closing the deal instead of worrying about finding qualified leads.
And the next time you’re at a beach in the Carolinas, keep an eye out for a Sabal palmetto tree (pronounced say-BULL) or our CEO. Maribeth loves the beach as much as she loves data!
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Knowing whether a piece of direct mail, an email invitation or a social media ad influenced consumers to take a desired action is critical when assigning budget dollars to a campaign. But attribution can be murky.
Our data scientists match the names and addresses of consumers who took the campaign’s desired action to the data list we supplied. By looking at the entire group or responders, common demographic, psychographic and geographic information can be assembled about this group. This insight is applied to refining and improving your data list to find more look-alike audience members. In the process, we can also remove those who are less likely to respond. Your list will be smaller, but the conversion rates will increase.
The advantages of Matchback Analysis include:
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The Sabal Strategy team would love to partner with you to help you achieve measurable success with your next campaign. In today’s connected world, using the right data can help you reach the right audience, people who are interested in what you have to say. By relying on Sabal Strategy’s customized approach to data, you’ll see more qualified leads representing people who match your most successful conversions.
All it takes is an email or a phone call to Maribeth today. No matter how you reach out to us, we believe that we can help your team see more qualified leads and an engaged audience at every stage of their decision journey!
FAQs
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Knowing whether a piece of direct mail, an email invitation or a social media ad influenced consumers to take a desired action is critical when assigning budget dollars to a campaign. But attribution can be murky.
Title 2
Our data scientists match the names and addresses of consumers who took the campaign’s desired action to the data list we supplied. By looking at the entire group or responders, common demographic, psychographic and geographic information can be assembled about this group. This insight is applied to refining and improving your data list to find more look-alike audience members. In the process, we can also remove those who are less likely to respond. Your list will be smaller, but the conversion rates will increase.
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