Strategy: a plan designed to achieve a long-term goal or major aim. At least, that’s the general consensus. Rebranding as Sabal Strategy is all about our desire to help our clients achieve their major goals. We believe our clients’ success means moving from the usual tactics to embracing the full spectrum of omnichannel channels that your audience relies on today. And leaning into a more targeted audience and their corresponding channels means more qualified leads for you.
Who We Are
Late last year, we were focused on celebrating our fifth anniversary, but I also started planning and dreaming about the future of Sabal. As new opportunities presented themselves, I decided to embrace change. It means that I am now the sole owner and CEO of Sabal Strategy. And with those changes, it was the perfect time to deliberate, evaluate, and go all-in on rebranding. So, let me take this opportunity to introduce you to Sabal Strategy.
What We Do
Sabal Strategy is dedicated to providing our clients with the cleanest, curated data designed for their specific needs. We take pride in our unique ability to reach the most qualified and targeted audience across all of their preferred channels, seamlessly keeping your message in front of them. And it’s all possible because of the unmatched quality of our data.
How We Do It
For new clients, it’s important for you to know that when you make your request, our sole focus is on delivering the cleanest and most qualified data. More importantly, our data is not simply a generic list from the usual brokers and compilers. We know how to find the right top-of-the-funnel audience for you. You’ll see fewer returns and unsubscribes because of our internal hygiene and verification processes. That means you’ll see more responses, and a higher return on your investment.
We recognize a direct mail campaign is expensive. Thinking of it as a one-and-done tactic is a budgetary mistake. As senior living experts, we know your audience is online. So it only makes sense to extend your messaging to reach that audience via a holistic digital marketing campaign. Display ads, email, programmatic radio and connected TV ads deliver your message to a targeted audience on the channels they prefer.
Just as important is our unparalleled ability to retarget your audience when they raise their hand. How do you know if someone responds to your mailer by visiting your website? Unless they share their information with you, you’ll miss this lead. But we can retarget these anonymous website visitors. A custom postcard, multiple email and digital ads can extend the engagement and keep your brand top-of-mind. We can even retarget anonymous visitors on your competitors’ websites.
The Sabal Strategy Difference
We know you have choices when it comes to data. But we believe Sabal Strategy’s data is the absolute best you can use. Why?
- We know senior living! I have been working in senior living consulting, research and marketing for more than 25 years.
- We carefully choose which compilers and databases to use for each individual request.
- Our data hygiene and verification processes are second to none. That’s why our average postal undeliverable rate is typically less than 1-2% compared to the industry average of 10-15%.
- We have the resources and expertise to offer specialty lists based on ailments, professional titles, multi-million dollar income levels, long-term care, military status and so much more.
- The MicroModeling® Report is a difference maker. We can find the top prospects who match your best residents or customers.
- Our Matchback Analysis uses an 18-step process to match your marketing list to the transaction file with a 90% confidence score.
- Our team is simply the best there is.
We hope you’ll visit our shiny, new website. Take a look at our new PDFs which outline our key offerings in our Data Library. And then give Maribeth a call or shoot her an email to discuss how Sabal Strategy can help your team target more qualified leads in your next campaign.
