Ben Franklin is credited with reminding a French scientist that nothing is certain except death and taxes. He probably should have added postal rate increases too since he was the…
Direct mail seems like a safe bet for senior living marketing. According to USPS research, Boomers like getting direct mail more than other generations. So it makes sense to reach…
I recently learned a new word to describe what we’re all going through: skimpflation. Coined by Planet Money on NPR, it refers to the ways in which brands reduce services…
What a wonderful thing is the mail, capable of conveying across continents a warm human hand-clasp. — Anonymous It might be a little poetic to think of a direct mail…
The pandemic has impacted everything from how we live to the pace of snail mail. As we’ve worked and shopped from home, the post office has seen an onslaught of…
As a result of the pandemic, many senior living communities are facing a challenge to retain and attract residents, while their marketing budgets continue to shrink. The stakes for senior…
Throughout history, hermits have been the exception. Humans are hardwired for social interaction, for person-to-person connections. We seek to build a community with one another. And that’s one reason we’re…
