Pivot. Merriam-Webster defines pivot as a “central point, pin, or shaft on which a mechanism turns or oscillates.” But the word also describes human action as we turn from one…
From what I’ve observed these past six weeks, teens seem to have the right idea. Wait. What? Teens? Perhaps it’s more accurate to say the younger generation can show us…
According to the experts, 10,000 members of the Baby Boomer generation are turning 65 every day. Having arrived at what is traditionally considered the age of retirement, this generation continues…
Nearly 100 million people watched the Super Bowl this year. Or more accurately, nearly 100 million people watched the “big game” to see the ads. The ads are why I…
It’s a new year, a new decade, and time for new ideas and marketing trends within the senior living industry. While we’re still waiting for the silver tsunami to hit,…
When marketers think about trying to target the senior demographic through advertising campaigns, many believe it’s all about using larger font sizes or including photos of older people in their…
