If you saw the ads during Super Bowl LV, you saw the evidence of how 2020 has impacted all brands. The ads tried to navigate a way forward at a…
The pandemic has impacted everything from how we live to the pace of snail mail. As we’ve worked and shopped from home, the post office has seen an onslaught of…
After a tumultuous 2020, senior living communities enter the new year eager for renewed marketing solutions. Even with residents at the front of the line for vaccines, we won’t see…
With new technology and communication options available today, it may feel like email is no longer relevant for marketing. Yet, email usage continues to increase with predictions for even greater…
Marketing in the senior living industry creates unique challenges in the best of times. We deal with the transitions and lifestyle changes of people facing new limitations due aging, loss…
If pressed, I’m the first to admit my family has been spending more time on social media since mid-March. Since we are confined to home, it’s not surprising our innate…
COVID-19 has upended marketing for everyone. As the weeks pass while we stay home, you might find yourself humming the haunting lyric from 1776, “Is anybody there? Does anybody care?…
Omnichannel marketing produces consistent messaging to walk prospects through the consumer journey. Senior living communities benefit from this strategic and coherent approach to messaging across channels. Omnichannel marketing also builds…
According to the experts, 10,000 members of the Baby Boomer generation are turning 65 every day. Having arrived at what is traditionally considered the age of retirement, this generation continues…
