Oh. My. Gosh! How is it possible? New Year’s Eve is just two weeks away? If you’re like me, you’re playing a mad game of year-end catch-up in a sprint to the 31st. There are budgets to be spent. Parties to be given and attended. Last-minute gifts on an endless list. And, planning needed to get 2025 off on the right foot. WAIT. WHAT? Who has time for that? We’re stressed just coping with school vacation, holiday vacations and life in general? But smart planning now will give you stronger ROI results next quarter. But I also get it. My girls are grown, but I remember what it’s like, so I’m asking Santa to fulfill five wishes to help you reach your 2025 goals.
Wish #1
The jolly old fellow could really make a difference in senior living marketing if he could give each marketing team the gift of a custom MicroModeling Report for their first 2025 campaign. Based on a deep data dive and scientific analysis, we’ll identify the right target audience which will deliver the strongest results for a community’s lead funnel. If you’re doubtful, take a look at our most recent case studies. The Glebe’s marketing team had a conversion rate that was 6 times higher than the industry standard.
Wish #2
I’d like to ask Father Christmas to fill the dreams of marketing teams with clever eBlasts that deliver the right message to the right audience. And while they’re dreaming, to remind them that a smart retargeting campaign is worth its weight in gold. But let’s take it a step further by retargeting the anonymous audience who is visiting yours and competitor websites. As a strategic partner, we can do that and so much more.
Wish #3
For my third wish, I’d ask Santa if he’s cut the cable cord like 73.2 million households in the US. A number that’s expected to grow to 80.7 million in 2026. If he has, then could he please open the hearts and minds of marketing teams to connecting to their audience via streaming radio and TV ads? Sure, we “know” that seniors like direct mail and our open rates for eBlasts are amazing, because of that “right” audience thing we mentioned! But streaming and podcast ads can take things to a whole new level!
Wish #4
While I’m asking, dear Saint Nick, could you please, please remind marketing teams how serious Sabal Strategy is about strategy? There’s so much we can do before you pick up the phone and order a list! We’d love the chance to analyze the results of your last campaigns. A deep dive into your CRM to clean it up, parse the data and deliver specific recommendations would be heaven. We did that for LifeSpire of Virginia, and The Summit added 38 new waitlist members after a single event. In 2023, they only added 16.
Wish #5
Finally, if Kris Kringle is feeling generous, I’d ask him to inspire senior living marketing teams to pursue an authentic omnichannel campaign targeting the right audience across ALL the channels that audience uses. Sabal can deliver your digital ads to your target audience, whether they’re searching online, scrolling through their social media, or visiting competitor websites. We can retarget website visitors and identify anonymous web visitors. And we can deliver the niche audience of their dreams from long-term care insurance holders to military veterans!
Before you can turn around and take a deep breath, it’ll be 2025. If you’re not delivering outstanding results for your campaigns, you could ask Santa Claus to to fulfill my wishes to help you succeed. But just in case he’s been too focused on transformable robots, or a custom neon sign, just call Maribeth. Ask her how our data elves bring the magic to your campaigns and deliver measurable results.
