COVID-19. Coronavirus. Pandemic. Shelter in place. Social distancing. Self-isolation. We’re adding new words to our vocabulary. But no matter which words are creeping into our conversations, we need to carefully…
COVID-19 is a black swan event, and business as usual isn’t possible. In our current situation, we have the opportunity and obligation to create a place of emotional safety for…
Travel bans. School closings. Sports canceled. From Disney to your local preschool, from the NBA to grade school soccer, nothing is exempt from the uncertainty surrounding the current response to…
As we face unprecedented circumstances, marketers must take a strategic approach to reach clients and prospects. With the focus on smart spending as budgets tighten, the need for quick and…
During normal times marketing is more than selling products and services to our target market and existing clients. Yet, during these uncertain days, a clear marketing strategy is vital to…
The process to select a senior living community differs from other purchase decisions in that it signifies a personal transition to a new phase in life. Therefore, the consumer journey…
Did you know that 70% of senior living consumers make an inbound call at some point during the buyer’s journey? Senior living marketing requires a personalized approach that includes easy…
According to the experts, 10,000 members of the Baby Boomer generation are turning 65 every day. Having arrived at what is traditionally considered the age of retirement, this generation continues…
Nearly 100 million people watched the Super Bowl this year. Or more accurately, nearly 100 million people watched the “big game” to see the ads. The ads are why I…
It’s a new year, a new decade, and time for new ideas and marketing trends within the senior living industry. While we’re still waiting for the silver tsunami to hit,…
Measuring your marketing performance is critical for ongoing success. When you properly identify and accurately measure your KPIs, you can better understand what’s working and what isn’t. This empowers you…
Almost all companies understand the importance of having a solid business plan. However, many businesses don’t put in the legwork to create a strong marketing strategy. Instead, many continue to…
