Nearly 100 million people watched the Super Bowl this year. Or more accurately, nearly 100 million people watched the “big game” to see the ads. The ads are why I…
It’s a new year, a new decade, and time for new ideas and marketing trends within the senior living industry. While we’re still waiting for the silver tsunami to hit,…
Measuring your marketing performance is critical for ongoing success. When you properly identify and accurately measure your KPIs, you can better understand what’s working and what isn’t. This empowers you…
Almost all companies understand the importance of having a solid business plan. However, many businesses don’t put in the legwork to create a strong marketing strategy. Instead, many continue to…
When marketers think about trying to target the senior demographic through advertising campaigns, many believe it’s all about using larger font sizes or including photos of older people in their…
Baby boomers, who make up almost 23 percent of the U.S. population and whose average household has a net worth of over $1 million, should be an obvious and key…
The senior segment is comprised of nearly 47 million people in the United States. With the silver tsunami of baby boomers hitting retirement age daily, that number continues to grow….
Despite living in an increasingly digital world, there is still beauty in a potential client or resident receiving a marketing message via traditional snail mail. Nothing can replace the look…
Naturally, it is the residents who are at the core of any successful senior living community. However, managing leads and potential residents, as well as developing relationships with those individuals…
Email marketing isn’t just alive and well, it’s the dominant online force for all kinds of businesses looking to expand their client base and find opportunities for growth.Email marketing isn’t…
Creating a robust and precise marketing database is critical for developing the strategies you need to maximize sales. In fact, 33% of quality marketers say having the right tools for…
