Do NOT teach your grandmother to suck eggs. Are you familiar with the above proverb? It’s been in use for centuries, telling us ageism has been a thing for a…
Behavioral Intelligence (BI) is likely on your radar. It should be part of every strategic campaign when you need to increase qualified leads at every level of your sales funnel….
Search for the secret to successful senior living sales, and you’ll be inundated with videos and articles shilling secrets & tips, offering cheat sheets, and selling blueprints. Ask Google, and…
What’s your superpower? The very idea of a superpower is deeply embedded within our culture. We know it as a divine power in theology and extraordinary beings in folktales and…
Trust. Try googling it and your results, depending on any other words you pair with it, can range from fiduciary explanations to a popular quote from Maya Angelou and President…
Finding your purpose in life can be filled with missteps, challenges, and moments of self-doubt. It can also be exhilarating, fulfilling, and flat-out wonderful. For Angela Hamilton, living a life…
As a dog person, I don’t really watch cute kitten videos. I’m here for the breaking story (and video) about Selma Blair’s service dog stealing attention at a post-Oscars party….
Storytelling is powerful. So why aren’t more senior living marketing campaigns focused on actually telling a compelling story? Go on, take a look at your last campaign. Stories grab us,…
Marketing campaigns should send qualified leads to the sales team. But when the sales team meets too many unqualified prospects and events draw more lookie-loos than serious prospects, you need…
Every woman who has ever shopped for clothing knows sizing for women is flat out crazy. They make no sense. Certainly, a size 00 in one brand is a size…
Hope springs eternal… We’re creatures of change, and yet, we fear it. We welcome the new year with Champagne and hope as we promise to become better versions of ourselves….
Oh. My. Gosh! How is it possible? New Year’s Eve is just two weeks away? If you’re like me, you’re playing a mad game of year-end catch-up in a sprint…
