Marketing campaigns should send qualified leads to the sales team. But when the sales team meets too many unqualified prospects and events draw more lookie-loos than serious prospects, you need…
Every woman who has ever shopped for clothing knows sizing for women is flat out crazy. They make no sense. Certainly, a size 00 in one brand is a size…
Hope springs eternal… We’re creatures of change, and yet, we fear it. We welcome the new year with Champagne and hope as we promise to become better versions of ourselves….
Oh. My. Gosh! How is it possible? New Year’s Eve is just two weeks away? If you’re like me, you’re playing a mad game of year-end catch-up in a sprint…
It’s that time of year again. Far-flung families gather for one seasonal celebration or another. In between the feast, gifting, and catching up on one another’s lives, it’s that time…
Next week, my family will celebrate Thanksgiving. The calendar tells me it is ‘late’ this year, falling in the last week of November. But 2024 has simply raced by. When…
More than 70% of businesses have a website. We’ve come to take them for granted today. A business website delivers credibility, visibility and sales-ability. That’s true if you’re selling widgets…
According to all the experts, sales is all about connecting those with a “problem, challenge or friction point” to your “solution or product” which answers their need. So when you…
Whether we’re talking raising children or senior living marketing, successful outcomes rely on having a village to support you. This is a lesson I’ve learned again and again throughout my…
Ben Franklin is credited with reminding a French scientist that nothing is certain except death and taxes. He probably should have added postal rate increases too since he was the…
Strategy: a plan designed to achieve a long-term goal or major aim. At least, that’s the general consensus. Rebranding as Sabal Strategy is all about our desire to help our…
Okay, show of hands. Who bought the first house they saw? Or who bought the first wedding dress they tried on? Better yet, who buys the first of anything? Humans…