Follow your passion. Forget passion, find your purpose. Well-meaning advice, even contradictory, is never in short supply, especially when offered to a woman striking out as a solopreneur. For women,…
Last year might have been the best year for women in a long time. As a wife, mother and daughter, I applauded Barbie, Beyoncé and Taylor for showing us how…
If you’re using third-party cookies to stay in front of potential customers as part of your advertising or marketing campaigns, 2024 is the year the playing space is going to…
We’ve all heard that we need to adapt or die in business. Netflix is a great example of a business that smartly pivoted to survive. On the other hand, Kodak…
Watershed moments appear in every life. There are the personal ones like a wedding day or birth of a child. Then there are the public ones: Kennedy’s assassination; the moon…
January is always an interesting month. It’s the month named for Janus, the Roman god with two faces, looking forward and backward. He’s also the god of beginnings and transitions,…
January 17, 2024 is a big day for me and for Sabal Group. It’s our fifth birthday! And I think it’s something worth celebrating in big and small ways. Why?…
Happy 2024! The new year is only two days old, but so far it’s looking good! I hope that’s true for you as well. There are 363 days ahead of…
Happy Holidays! Have you seen that buzzy holiday ad from Chevrolet? It manages to teach without preaching, tug at the heartstrings without being sentimental, and make a statement without using…
There’s a lot of buzz about reporting going around because marketing teams need to measure the value of their campaigns. But which metrics matter? Is reporting impressions, click-through-rates, or likes…
November is a time to pause and reflect. Whether it’s for Thanksgiving or in preparation for the end of the year, these shorter days help us dig a little deeper….
Surveys tell us 87% of Americans want to live healthier and longer lives. And 53% want to live to be 100 years of age. Driven by Millennials facing down their…
