Ben Franklin is credited with reminding a French scientist that nothing is certain except death and taxes. He probably should have added postal rate increases too since he was the…
Strategy: a plan designed to achieve a long-term goal or major aim. At least, that’s the general consensus. Rebranding as Sabal Strategy is all about our desire to help our…
Okay, show of hands. Who bought the first house they saw? Or who bought the first wedding dress they tried on? Better yet, who buys the first of anything? Humans…
The dog days of summer are here. Traditionally known for heat, drought, lethargy, mad dogs and bad luck, this 20-day period is the right time to slow down and enjoy…
Change. It’s a fact of life. We’ve all experienced it, even when we didn’t want to change. And it’s one of the biggest obstacles your sales team faces in converting…
Back in 1989, Andre Agassi uttered a memorable line for a camera commercial. The phrase, “Image is everything,” would follow him and become a cornerstone of American culture. Image is…
Let’s face it, you should never generalize about a cohort of 76.4 million individuals. Especially the generation that made ‘do your own thing’ a badge of honor. Attaching labels or…
We all know exercise is good for us. Truth be told, doctors have been telling their patients they need to be active. I don’t know if Hippocrates ever said use…
Direct mail seems like a safe bet for senior living marketing. According to USPS research, Boomers like getting direct mail more than other generations. So it makes sense to reach…
In just six short years, according to the Census Bureau, all Baby Boomers will be 65 years or older; that’s 1 in 6 people in the US. It’s time to…
Countless posts, podcasts and videos have been celebrating the contributions of women in the last four weeks. Sabal Group contributed a two-part interview recognizing three new solopreneurs. (Here’s part one….
Stepping up and choosing to become a leader takes courage, imagination and a vision. That’s just the beginning. For Natalie, Morgan and Natasha, “That” moment, when they first considered becoming…
