The wave of consumerism rising in the healthcare world isn’t going to go away. Current and future patients are more engaged in their care, more knowledgeable (thanks Google), and more…
It’s time. It’s time to really get serious about the marketing hamster wheel that’s become a trap for everyone. Like the proverbial critter, too many marketing campaigns generate an endless…
I recently learned a new word to describe what we’re all going through: skimpflation. Coined by Planet Money on NPR, it refers to the ways in which brands reduce services…
What a wonderful thing is the mail, capable of conveying across continents a warm human hand-clasp. — Anonymous It might be a little poetic to think of a direct mail…
Savvy business owners understand the ROI of sharing their high-value messaging with the right audience in order to drive conversions. But the devil is in the details. It’s all about…
We’re two years into the COVID-19 pandemic. Two years. So much has changed and so much seems like a rerun of last year. Does it remind you of Groundhog Day?…
January is all about new beginnings. In the run up to New Year’s Day, we spend time looking back at the previous year. We take note of what we accomplished…
One year ago, I wrote that drawing up a list of things to be grateful for to share with our family on Thanksgiving might seem pointless. But, I mused, there…
I have a friend at another agency who surveyed 30 colleagues about their use of social media. The responses were a bit of a surprise. Research indicates the average American…
Have you ever heard a senior living marketer say, “Gee, I have too many leads!” No, me neither. We’ve all heard the standard litany about why it’s so difficult to…
How do you approach your marketing strategy? Are you a big picture thinker or do you love getting down in the weeds? Or are you somewhere in between? Marketing agencies…
“Language evolves and moves on. It is an organic thing. It’s not stuck in an ivory tower, hung with expensive works of art.” — E.L. James Words matter. It’s an…
