Have you considered an ailment-focused campaign? Hesitant because you wonder if it can deliver the results you need? Trust us, it can. Over the past three months, Google searches for…
Mis-matched. Not aligned. Pursuing different goals. Not on the same page. So many ways to say the same thing. But no matter how you say it, there’s no escaping it….
New privacy laws are taking effect in five states in 2023, and more states are taking up the topic of personal privacy in state legislatures. What does it mean for…
Disruption. It’s a popular buzzword, and one we’re likely to hear tossed about frequently at the LeadingAge conference in Denver. As I think about the conference, I’ve been mulling the…
The wave of consumerism rising in the healthcare world isn’t going to go away. Current and future patients are more engaged in their care, more knowledgeable (thanks Google), and more…
It’s time. It’s time to really get serious about the marketing hamster wheel that’s become a trap for everyone. Like the proverbial critter, too many marketing campaigns generate an endless…
I recently learned a new word to describe what we’re all going through: skimpflation. Coined by Planet Money on NPR, it refers to the ways in which brands reduce services…
What a wonderful thing is the mail, capable of conveying across continents a warm human hand-clasp. — Anonymous It might be a little poetic to think of a direct mail…
Savvy business owners understand the ROI of sharing their high-value messaging with the right audience in order to drive conversions. But the devil is in the details. It’s all about…
We’re two years into the COVID-19 pandemic. Two years. So much has changed and so much seems like a rerun of last year. Does it remind you of Groundhog Day?…
January is all about new beginnings. In the run up to New Year’s Day, we spend time looking back at the previous year. We take note of what we accomplished…
One year ago, I wrote that drawing up a list of things to be grateful for to share with our family on Thanksgiving might seem pointless. But, I mused, there…
