Your database of leads represents an investment of time, effort and resources. But is your investment paying off? Are you converting those prospects into residents or is your database a…
Mis-matched. Not aligned. Pursuing different goals. Not on the same page. So many ways to say the same thing. But no matter how you say it, there’s no escaping it….
Disruption. It’s a popular buzzword, and one we’re likely to hear tossed about frequently at the LeadingAge conference in Denver. As I think about the conference, I’ve been mulling the…
It’s time. It’s time to really get serious about the marketing hamster wheel that’s become a trap for everyone. Like the proverbial critter, too many marketing campaigns generate an endless…
I recently learned a new word to describe what we’re all going through: skimpflation. Coined by Planet Money on NPR, it refers to the ways in which brands reduce services…
What a wonderful thing is the mail, capable of conveying across continents a warm human hand-clasp. — Anonymous It might be a little poetic to think of a direct mail…
I have a friend at another agency who surveyed 30 colleagues about their use of social media. The responses were a bit of a surprise. Research indicates the average American…
How do you approach your marketing strategy? Are you a big picture thinker or do you love getting down in the weeds? Or are you somewhere in between? Marketing agencies…
“Language evolves and moves on. It is an organic thing. It’s not stuck in an ivory tower, hung with expensive works of art.” — E.L. James Words matter. It’s an…
If you listen to the hype, Millennials are responsible for killing off a long list of things beloved by Boomers. Everything from real napkins to landlines are disappearing because Millennials…
Senior living operators might be exhaling a collective sigh of relief with the widespread availability of the vaccines. But the industry is also facing tighter budgets and pressure to boost…
Born between 1965 and 1980, Generation X often feels like an overlooked audience. With Baby Boomers and Millennials stealing the spotlight, the Gen X cohort of about 65 million Americans…
