Connection. It’s the secret to helping people move from attending a discovery or lunch-and-learn event to becoming your newest resident. But no one does that without at least one, (really…
Managing customer relationships is the heart of every single sales interaction. Creating customer relationships is the heart of each marketing interaction. But in the senior living sphere, the two can…
We know when you speak to the right audience, you see measurable results. Your sales team meets with more qualified leads. More event attendees become residents or join your expansion…
Do NOT teach your grandmother to suck eggs. Are you familiar with the above proverb? It’s been in use for centuries, telling us ageism has been a thing for a…
Storytelling is powerful. So why aren’t more senior living marketing campaigns focused on actually telling a compelling story? Go on, take a look at your last campaign. Stories grab us,…
The dog days of summer are here. Traditionally known for heat, drought, lethargy, mad dogs and bad luck, this 20-day period is the right time to slow down and enjoy…
In just six short years, according to the Census Bureau, all Baby Boomers will be 65 years or older; that’s 1 in 6 people in the US. It’s time to…
Stepping up and choosing to become a leader takes courage, imagination and a vision. That’s just the beginning. For Natalie, Morgan and Natasha, “That” moment, when they first considered becoming…
Follow your passion. Forget passion, find your purpose. Well-meaning advice, even contradictory, is never in short supply, especially when offered to a woman striking out as a solopreneur. For women,…
Surveys tell us 87% of Americans want to live healthier and longer lives. And 53% want to live to be 100 years of age. Driven by Millennials facing down their…
I love October. There’s a rush to order PSL and anticipation of yummy pumpkin pie. In the South, “It’s Fall, y’all” signs are everywhere. Overnight, lawns and front porches are…
If someone gave me a nickel every time a marketing expert used “thinking outside the box,” as a marketing strategy, I’d be a very rich woman. That phrase might sound…
