Storytelling is powerful. So why aren’t more senior living marketing campaigns focused on actually telling a compelling story? Go on, take a look at your last campaign. Stories grab us,…
The dog days of summer are here. Traditionally known for heat, drought, lethargy, mad dogs and bad luck, this 20-day period is the right time to slow down and enjoy…
In just six short years, according to the Census Bureau, all Baby Boomers will be 65 years or older; that’s 1 in 6 people in the US. It’s time to…
Stepping up and choosing to become a leader takes courage, imagination and a vision. That’s just the beginning. For Natalie, Morgan and Natasha, “That” moment, when they first considered becoming…
Follow your passion. Forget passion, find your purpose. Well-meaning advice, even contradictory, is never in short supply, especially when offered to a woman striking out as a solopreneur. For women,…
Surveys tell us 87% of Americans want to live healthier and longer lives. And 53% want to live to be 100 years of age. Driven by Millennials facing down their…
I love October. There’s a rush to order PSL and anticipation of yummy pumpkin pie. In the South, “It’s Fall, y’all” signs are everywhere. Overnight, lawns and front porches are…
If someone gave me a nickel every time a marketing expert used “thinking outside the box,” as a marketing strategy, I’d be a very rich woman. That phrase might sound…
Senior living marketing teams face an endless stream of challenges. The sales cycle is years long. COVID-19 shut down in-person events. Competition is stiff and rising. The average cost per…
The tide is about to turn. As of May 11th, more than 153 million Americans (~46% of the population) have received at least one dose of the COVID-19 vaccine, including…
Men and women are different. I know, that’s not earth-shattering news. But as simple as that statement is, it is also a profound reality. Men and women are different. That’s…
Spring is in the air, bringing with it new hope and a fresh perspective. Spring is a great time to apply this sense of renewal and purpose to your senior…
