More than 6,000 aging services professionals are gathering in Philadelphia at the 2026 LeadingAge Annual Meeting this week. The overarching theme of this conference is Celebrating the Change Makers. Change….
Is it impertinent to ask how your numbers are looking? Just in general terms. Are you hitting your census goals? How about the number of tours that convert to residence?…
One of the more persistent mistakes we see in senior living is a reliance on ZIP code lists for their marketing campaigns. They think it’s a smart, economical choice. Poppycock!…
Too many blogs and thought leader posts have anticipated, dissected, and pontificated about the highly anticipated silver tsunami coming for senior living. Guess what? That tsunami is here. Of the…
Four years ago I wrote about a special vacation I took with my parents and older daughter. It was the last trip we took with my dad. At the time,…
Joy! Everywhere we turn, joy is part of this holiday season and its greetings. Joy. It’s a tiny word encompassing great emotions. Webster’s Dictionary defines joy as “feeling great pleasure…
Right now, the LeadingAge Annual Meeting in Boston is underway. Thousands of senior living professionals are meeting and learning from experts thanks to dozens of sessions. There’s also the largest…
Connection. It’s the secret to helping people move from attending a discovery or lunch-and-learn event to becoming your newest resident. But no one does that without at least one, (really…
Managing customer relationships is the heart of every single sales interaction. Creating customer relationships is the heart of each marketing interaction. But in the senior living sphere, the two can…
We know when you speak to the right audience, you see measurable results. Your sales team meets with more qualified leads. More event attendees become residents or join your expansion…
Do NOT teach your grandmother to suck eggs. Are you familiar with the above proverb? It’s been in use for centuries, telling us ageism has been a thing for a…
Storytelling is powerful. So why aren’t more senior living marketing campaigns focused on actually telling a compelling story? Go on, take a look at your last campaign. Stories grab us,…
