Too many blogs and thought leader posts have anticipated, dissected, and pontificated about the highly anticipated silver tsunami coming for senior living. Guess what? That tsunami is here. Of the…
Four years ago I wrote about a special vacation I took with my parents and older daughter. It was the last trip we took with my dad. At the time,…
Joy! Everywhere we turn, joy is part of this holiday season and its greetings. Joy. It’s a tiny word encompassing great emotions. Webster’s Dictionary defines joy as “feeling great pleasure…
Right now, the LeadingAge Annual Meeting in Boston is underway. Thousands of senior living professionals are meeting and learning from experts thanks to dozens of sessions. There’s also the largest…
Connection. It’s the secret to helping people move from attending a discovery or lunch-and-learn event to becoming your newest resident. But no one does that without at least one, (really…
Managing customer relationships is the heart of every single sales interaction. Creating customer relationships is the heart of each marketing interaction. But in the senior living sphere, the two can…
We know when you speak to the right audience, you see measurable results. Your sales team meets with more qualified leads. More event attendees become residents or join your expansion…
Do NOT teach your grandmother to suck eggs. Are you familiar with the above proverb? It’s been in use for centuries, telling us ageism has been a thing for a…
Storytelling is powerful. So why aren’t more senior living marketing campaigns focused on actually telling a compelling story? Go on, take a look at your last campaign. Stories grab us,…
The dog days of summer are here. Traditionally known for heat, drought, lethargy, mad dogs and bad luck, this 20-day period is the right time to slow down and enjoy…
In just six short years, according to the Census Bureau, all Baby Boomers will be 65 years or older; that’s 1 in 6 people in the US. It’s time to…
Stepping up and choosing to become a leader takes courage, imagination and a vision. That’s just the beginning. For Natalie, Morgan and Natasha, “That” moment, when they first considered becoming…
