According to the experts, 10,000 members of the Baby Boomer generation are turning 65 every day. Having arrived at what is traditionally considered the age of retirement, this generation continues…
When marketers think about trying to target the senior demographic through advertising campaigns, many believe it’s all about using larger font sizes or including photos of older people in their…
Baby boomers, who make up almost 23 percent of the U.S. population and whose average household has a net worth of over $1 million, should be an obvious and key…
The senior segment is comprised of nearly 47 million people in the United States. With the silver tsunami of baby boomers hitting retirement age daily, that number continues to grow….
Naturally, it is the residents who are at the core of any successful senior living community. However, managing leads and potential residents, as well as developing relationships with those individuals…
