Most senior living marketing and sales directors don’t have enough time, enough budget, and a large enough team to take their marketing campaigns from just okay to wow. We hear the audience has changed, digital is too difficult to track, and attribution is simply a mess. Sales funnels are at a standstill, your events are on endless repeats, and who can understand the metrics? Let’s face it, you need a fairy godmother to lend a hand. We hear you. We see it happening. That’s why we’re introducing Strategy2Go. Because the Sabal team has walked the walk in high heels, and we feel your pain. But we also know our data is better. And we know that with a little bit of strategic help and insight, we can take your marketing campaign from just okay to great. We’ll do the work; you’ll reap the results.
A Helping Hand
Time is precious. We can’t add more hours to the day. Budgets have hard limits. And, times have changed. You know it doesn’t make sense to keep doing the same old thing when it doesn’t produce stellar results. That’s why Sabal is offering you a fairy godmother, in high heeled shoes, who delivers industry experience, razor sharp insights, and a strategy and tactics customized for your specific needs. Strategy2Go offers practical expertise, valuable suggestions, actionable intelligence, and so much more.
Know Your Audience
The Strategy2Go experience begins with a custom MicroModeling Report, which uses 5,600 data points to identify the right audience. Your custom report includes specific insights into your audience in addition to a custom dataset for direct mail and digital initiatives. And, that data will be appended, segmented, and ranked in your CRM, ensuring the right data is at your fingertips for the next steps.
But Strategy2Go goes beyond providing a custom dataset. We’ll deliver a 360-degree strategy, with targeted tactics, to ensure consistent messaging. The Sabal team offers quarterly strategic recommendations, including event and workshop themes to showcase your community and cater to your prospects’ personal interests. We’ll outline who to invite as well as the choice of imagery and messaging to be used. And we provide added value with unique ideas to take events from ho-hum to memorable. And, because we believe in transparency, quarterly easy-to-read reports measure the metrics that matter. We’ll help you understand which efforts and channels are working, and which need attention or a reshuffling of resources. We’ll do the heavy lifting, so you can focus on reaping the results.
Identify Your Unknown Audience
Identifying and targeting the right audience is half the battle. Strategy2Go leverages behavioral intelligence to find your unknown in-market audience. Our sophisticated marketing automation tools reach these in-market individuals in real time by serving ads designed to introduce them to you and your services. More importantly, once we serve the ads, we can identify the name and postal addresses of these individuals. Armed with that information, we can reach these individuals across all their online and offline channels, including email, Connected TV ads, postcards and digital display and social ads.
Whether they’re local, regional or national, behavioral intelligence offers clear attribution when you compare their names/addresses to your transaction/responder files. We do the research in finding this in-market audience, and you target those who are actively searching.
Time Matters
While we might call our strategist a fairy godmother, she doesn’t just wave her wand to make this all happen. Strategy2Go is not a quick fix. Anyone can deliver a data list in a matter of days. Strategy2Go is a comprehensive and strategic approach to marketing which requires a 24-36-month commitment. Successful digital campaigns need 30 – 60 days to see success.
Strategy2Go combines lifestyle, community, and education to deliver a consistent and emotional connection to your audience. By mirroring your audience’s passions, from culture to philanthropy and shopping to pets, your brand is positioned as the most vibrant and desirable senior living community in the market.
When you choose Strategy2Go, you gain decades of experience and granular knowledge from professionals who walked in your shoes, and spoke with clients like yours. Who joined that audience as they made the journey from prospect to resident. Strategists who delight in crafting a customized, data-driven blueprint for your success. Isn’t it time you let us do the work, so you can reap the benefits? Isn’t it time you call Angela and asked her about Strategy2Go?
