Let’s face it, you should never generalize about a cohort of 76.4 million individuals. Especially the generation that made ‘do your own thing’ a badge of honor. Attaching labels or…
In just six short years, according to the Census Bureau, all Baby Boomers will be 65 years or older; that’s 1 in 6 people in the US. It’s time to…
Is your marketing approach keeping up with them? Baby Boomers have been changing the game their entire lives. As they enter their senior years, there isn’t a single aspect of…
Digital technology continues to expand its reach into more areas of our lives, and senior living is no exception. Over the last year, the senior living sector has experienced a…
Seniors have gotten a bum rap over their use of technology. Countless memes, jokes, and snarky texts would have you believe grandpa and grandma couldn’t handle modern tech if their…
