It’s that time of year again. Far-flung families gather for one seasonal celebration or another. In between the feast, gifting, and catching up on one another’s lives, it’s that time…
More than 70% of businesses have a website. We’ve come to take them for granted today. A business website delivers credibility, visibility and sales-ability. That’s true if you’re selling widgets…
Have you considered an ailment-focused campaign? Hesitant because you wonder if it can deliver the results you need? Trust us, it can. Over the past three months, Google searches for…
Mis-matched. Not aligned. Pursuing different goals. Not on the same page. So many ways to say the same thing. But no matter how you say it, there’s no escaping it….
New privacy laws are taking effect in five states in 2023, and more states are taking up the topic of personal privacy in state legislatures. What does it mean for…
The wave of consumerism rising in the healthcare world isn’t going to go away. Current and future patients are more engaged in their care, more knowledgeable (thanks Google), and more…
Have you ever heard a senior living marketer say, “Gee, I have too many leads!” No, me neither. We’ve all heard the standard litany about why it’s so difficult to…
How do you approach your marketing strategy? Are you a big picture thinker or do you love getting down in the weeds? Or are you somewhere in between? Marketing agencies…
In the aftermath of COVID-19’s massive disruption to the senior living industry, many communities continue to struggle to maintain their occupancy levels. In fact, a recent survey shows nearly half…
The senior living sales cycle takes significant time to move individuals in the target audience from the top of the sales funnel to conversion. Before COVID-19, the average sales cycle…
During normal times marketing is more than selling products and services to our target market and existing clients. Yet, during these uncertain days, a clear marketing strategy is vital to…
Despite living in an increasingly digital world, there is still beauty in a potential client or resident receiving a marketing message via traditional snail mail. Nothing can replace the look…
