In the aftermath of COVID-19’s massive disruption to the senior living industry, many communities continue to struggle to maintain their occupancy levels. In fact, a recent survey shows nearly half…
The senior living sales cycle takes significant time to move individuals in the target audience from the top of the sales funnel to conversion. Before COVID-19, the average sales cycle…
During normal times marketing is more than selling products and services to our target market and existing clients. Yet, during these uncertain days, a clear marketing strategy is vital to…
Despite living in an increasingly digital world, there is still beauty in a potential client or resident receiving a marketing message via traditional snail mail. Nothing can replace the look…
Naturally, it is the residents who are at the core of any successful senior living community. However, managing leads and potential residents, as well as developing relationships with those individuals…
Email marketing isn’t just alive and well, it’s the dominant online force for all kinds of businesses looking to expand their client base and find opportunities for growth.Email marketing isn’t…
