Oh. My. Gosh! How is it possible? New Year’s Eve is just two weeks away? If you’re like me, you’re playing a mad game of year-end catch-up in a sprint…
In just six short years, according to the Census Bureau, all Baby Boomers will be 65 years or older; that’s 1 in 6 people in the US. It’s time to…
Watershed moments appear in every life. There are the personal ones like a wedding day or birth of a child. Then there are the public ones: Kennedy’s assassination; the moon…
There’s a lot of buzz about reporting going around because marketing teams need to measure the value of their campaigns. But which metrics matter? Is reporting impressions, click-through-rates, or likes…
Surveys tell us 87% of Americans want to live healthier and longer lives. And 53% want to live to be 100 years of age. Driven by Millennials facing down their…
Are you looking for the secret to convincing Baby Boomers to join your senior living community? The hotly anticipated “silver tsunami” of Boomers hasn’t quite begun even as the oldest…
Do you remember this classic PSA? The updated version should be: It’s 10am on a Monday. Do you know where your audience is? While the glib answer might be that…
We’re two years into the COVID-19 pandemic. Two years. So much has changed and so much seems like a rerun of last year. Does it remind you of Groundhog Day?…
If someone gave me a nickel every time a marketing expert used “thinking outside the box,” as a marketing strategy, I’d be a very rich woman. That phrase might sound…
The tide is about to turn. As of May 11th, more than 153 million Americans (~46% of the population) have received at least one dose of the COVID-19 vaccine, including…
Spring is in the air, bringing with it new hope and a fresh perspective. Spring is a great time to apply this sense of renewal and purpose to your senior…
If you saw the ads during Super Bowl LV, you saw the evidence of how 2020 has impacted all brands. The ads tried to navigate a way forward at a…
