Things have changed. Yes, I know that’s obvious. But as I think about the past year, I’ve been struck by how much things have changed. A year ago I couldn’t…
Like most of us, I think 2020 has been a dumpster fire for all the obvious reasons. But if you know me, you also know I believe that when life…
It’s no secret most of us are ready for 2020 to end. We’re exhausted from being tested in ways too numerous to count. Drawing up a list of things to…
Marketing in the senior living industry creates unique challenges in the best of times. We deal with the transitions and lifestyle changes of people facing new limitations due aging, loss…
If pressed, I’m the first to admit my family has been spending more time on social media since mid-March. Since we are confined to home, it’s not surprising our innate…
COVID-19. Coronavirus. Pandemic. Shelter in place. Social distancing. Self-isolation. We’re adding new words to our vocabulary. But no matter which words are creeping into our conversations, we need to carefully…
COVID-19 is a black swan event, and business as usual isn’t possible. In our current situation, we have the opportunity and obligation to create a place of emotional safety for…
Travel bans. School closings. Sports canceled. From Disney to your local preschool, from the NBA to grade school soccer, nothing is exempt from the uncertainty surrounding the current response to…
The process to select a senior living community differs from other purchase decisions in that it signifies a personal transition to a new phase in life. Therefore, the consumer journey…
Did you know that 70% of senior living consumers make an inbound call at some point during the buyer’s journey? Senior living marketing requires a personalized approach that includes easy…
Almost all companies understand the importance of having a solid business plan. However, many businesses don’t put in the legwork to create a strong marketing strategy. Instead, many continue to…
