COVID-19 has upended marketing for everyone. As the weeks pass while we stay home, you might find yourself humming the haunting lyric from 1776, “Is anybody there? Does anybody care?…
One-to-one marketing strategies outperform IP-level marketing with better customer loyalty, increased return on investment (ROI) and individualized messages. Data-driven, one-to-one marketing empowers senior living communities to develop and deliver coordinated…
Omnichannel marketing produces consistent messaging to walk prospects through the consumer journey. Senior living communities benefit from this strategic and coherent approach to messaging across channels. Omnichannel marketing also builds…
Senior living communities face even more marketing challenges than other industries during this uncertain time caused by COVID-19. The highest risk population from the pandemic are the people in the…
COVID-19. Coronavirus. Pandemic. Shelter in place. Social distancing. Self-isolation. We’re adding new words to our vocabulary. But no matter which words are creeping into our conversations, we need to carefully…
COVID-19 is a black swan event, and business as usual isn’t possible. In our current situation, we have the opportunity and obligation to create a place of emotional safety for…
Travel bans. School closings. Sports canceled. From Disney to your local preschool, from the NBA to grade school soccer, nothing is exempt from the uncertainty surrounding the current response to…
As we face unprecedented circumstances, marketers must take a strategic approach to reach clients and prospects. With the focus on smart spending as budgets tighten, the need for quick and…
During normal times marketing is more than selling products and services to our target market and existing clients. Yet, during these uncertain days, a clear marketing strategy is vital to…
The process to select a senior living community differs from other purchase decisions in that it signifies a personal transition to a new phase in life. Therefore, the consumer journey…
Did you know that 70% of senior living consumers make an inbound call at some point during the buyer’s journey? Senior living marketing requires a personalized approach that includes easy…
According to the experts, 10,000 members of the Baby Boomer generation are turning 65 every day. Having arrived at what is traditionally considered the age of retirement, this generation continues…
