If someone gave me a nickel every time a marketing expert used “thinking outside the box,” as a marketing strategy, I’d be a very rich woman. That phrase might sound…
Senior living marketing teams face an endless stream of challenges. The sales cycle is years long. COVID-19 shut down in-person events. Competition is stiff and rising. The average cost per…
If you listen to the hype, Millennials are responsible for killing off a long list of things beloved by Boomers. Everything from real napkins to landlines are disappearing because Millennials…
Boomers and Gen Xers both sang “you don’t know what you’ve got till it’s gone,” which, in a weird way, resonates with me when I think about an email drip…
There’s a revolution brewing that speaks directly to issues of online privacy. You might have heard something about it if you’ve been following privacy concerns and legislation such as the…
As a specialized industry, senior living demands nuanced marketing approaches. Rule changes in targeting your audience for social media and digital ads means it’s more and more difficult to meet…
Senior living operators might be exhaling a collective sigh of relief with the widespread availability of the vaccines. But the industry is also facing tighter budgets and pressure to boost…
Born between 1965 and 1980, Generation X often feels like an overlooked audience. With Baby Boomers and Millennials stealing the spotlight, the Gen X cohort of about 65 million Americans…
Digital technology continues to expand its reach into more areas of our lives, and senior living is no exception. Over the last year, the senior living sector has experienced a…
The tide is about to turn. As of May 11th, more than 153 million Americans (~46% of the population) have received at least one dose of the COVID-19 vaccine, including…
Do you wish you could read your target audience’s mind? In senior living marketing, staying ahead of the competition means tapping into innovative tools and resources. Keyword listening gives marketers…
Seniors have gotten a bum rap over their use of technology. Countless memes, jokes, and snarky texts would have you believe grandpa and grandma couldn’t handle modern tech if their…
