I have a friend at another agency who surveyed 30 colleagues about their use of social media. The responses were a bit of a surprise. Research indicates the average American…
Have you ever heard a senior living marketer say, “Gee, I have too many leads!” No, me neither. We’ve all heard the standard litany about why it’s so difficult to…
How do you approach your marketing strategy? Are you a big picture thinker or do you love getting down in the weeds? Or are you somewhere in between? Marketing agencies…
“Language evolves and moves on. It is an organic thing. It’s not stuck in an ivory tower, hung with expensive works of art.” — E.L. James Words matter. It’s an…
If someone gave me a nickel every time a marketing expert used “thinking outside the box,” as a marketing strategy, I’d be a very rich woman. That phrase might sound…
Senior living marketing teams face an endless stream of challenges. The sales cycle is years long. COVID-19 shut down in-person events. Competition is stiff and rising. The average cost per…
If you listen to the hype, Millennials are responsible for killing off a long list of things beloved by Boomers. Everything from real napkins to landlines are disappearing because Millennials…
Boomers and Gen Xers both sang “you don’t know what you’ve got till it’s gone,” which, in a weird way, resonates with me when I think about an email drip…
There’s a revolution brewing that speaks directly to issues of online privacy. You might have heard something about it if you’ve been following privacy concerns and legislation such as the…
As a specialized industry, senior living demands nuanced marketing approaches. Rule changes in targeting your audience for social media and digital ads means it’s more and more difficult to meet…
Senior living operators might be exhaling a collective sigh of relief with the widespread availability of the vaccines. But the industry is also facing tighter budgets and pressure to boost…
Born between 1965 and 1980, Generation X often feels like an overlooked audience. With Baby Boomers and Millennials stealing the spotlight, the Gen X cohort of about 65 million Americans…
