Born between 1965 and 1980, Generation X often feels like an overlooked audience. With Baby Boomers and Millennials stealing the spotlight, the Gen X cohort of about 65 million Americans…
Digital technology continues to expand its reach into more areas of our lives, and senior living is no exception. Over the last year, the senior living sector has experienced a…
The tide is about to turn. As of May 11th, more than 153 million Americans (~46% of the population) have received at least one dose of the COVID-19 vaccine, including…
Do you wish you could read your target audience’s mind? In senior living marketing, staying ahead of the competition means tapping into innovative tools and resources. Keyword listening gives marketers…
Seniors have gotten a bum rap over their use of technology. Countless memes, jokes, and snarky texts would have you believe grandpa and grandma couldn’t handle modern tech if their…
As March 2021 draws to a close, I want to wrap up this mini series of articles with a more personal reflection on Women’s History Month. For those wondering why…
Men and women are different. I know, that’s not earth-shattering news. But as simple as that statement is, it is also a profound reality. Men and women are different. That’s…
It’s March and for 31 days, everyone is celebrating women. Big brands have rolled out their annual ode to women with varying degrees of success (we’re looking at you Burger…
Spring is in the air, bringing with it new hope and a fresh perspective. Spring is a great time to apply this sense of renewal and purpose to your senior…
If you saw the ads during Super Bowl LV, you saw the evidence of how 2020 has impacted all brands. The ads tried to navigate a way forward at a…
The pandemic has impacted everything from how we live to the pace of snail mail. As we’ve worked and shopped from home, the post office has seen an onslaught of…
Google’s new rules for the “housing” industry include restrictions for targeting your audience by zip code, age, gender and marital or parental status. As a result, senior living marketing professionals…
