More than 70% of businesses have a website. We’ve come to take them for granted today. A business website delivers credibility, visibility and sales-ability. That’s true if you’re selling widgets…
Whether we’re talking raising children or senior living marketing, successful outcomes rely on having a village to support you. This is a lesson I’ve learned again and again throughout my…
Ben Franklin is credited with reminding a French scientist that nothing is certain except death and taxes. He probably should have added postal rate increases too since he was the…
Change. It’s a fact of life. We’ve all experienced it, even when we didn’t want to change. And it’s one of the biggest obstacles your sales team faces in converting…
Back in 1989, Andre Agassi uttered a memorable line for a camera commercial. The phrase, “Image is everything,” would follow him and become a cornerstone of American culture. Image is…
Let’s face it, you should never generalize about a cohort of 76.4 million individuals. Especially the generation that made ‘do your own thing’ a badge of honor. Attaching labels or…
We all know exercise is good for us. Truth be told, doctors have been telling their patients they need to be active. I don’t know if Hippocrates ever said use…
Direct mail seems like a safe bet for senior living marketing. According to USPS research, Boomers like getting direct mail more than other generations. So it makes sense to reach…
Happy 2024! The new year is only two days old, but so far it’s looking good! I hope that’s true for you as well. There are 363 days ahead of…
Improving your email open and click-through rates isn’t impossible when you follow these 5 keys. Email has become a staple of digital marketing campaigns. We all know the upside to…
Is your marketing approach keeping up with them? Baby Boomers have been changing the game their entire lives. As they enter their senior years, there isn’t a single aspect of…
Albert Einstein said the definition of insanity was doing the same thing over and over but expecting a different result. Too many marketers are willing to throw good money after…
