The dog days of summer are here. Traditionally known for heat, drought, lethargy, mad dogs and bad luck, this 20-day period is the right time to slow down and enjoy…
Data. It’s a simple word but a complex subject. If you meet me and ask what I do, I would tell you I leverage the power of data to help…
Your database of leads represents an investment of time, effort and resources. But is your investment paying off? Are you converting those prospects into residents or is your database a…
Disruption. It’s a popular buzzword, and one we’re likely to hear tossed about frequently at the LeadingAge conference in Denver. As I think about the conference, I’ve been mulling the…
If someone gave me a nickel every time a marketing expert used “thinking outside the box,” as a marketing strategy, I’d be a very rich woman. That phrase might sound…
Digital technology continues to expand its reach into more areas of our lives, and senior living is no exception. Over the last year, the senior living sector has experienced a…
Do you wish you could read your target audience’s mind? In senior living marketing, staying ahead of the competition means tapping into innovative tools and resources. Keyword listening gives marketers…
Spring is in the air, bringing with it new hope and a fresh perspective. Spring is a great time to apply this sense of renewal and purpose to your senior…
On October 19th, Google Ads changed its policy on targeting for advertisers in the credit, housing and employment verticals serving ads in the United States and Canada. These advertisers are…
The senior segment is comprised of nearly 47 million people in the United States. With the silver tsunami of baby boomers hitting retirement age daily, that number continues to grow….
Naturally, it is the residents who are at the core of any successful senior living community. However, managing leads and potential residents, as well as developing relationships with those individuals…
