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Albert Einstein said the definition of insanity was doing the same thing over and over but expecting a different result. Too many marketers are willing to throw good money after…

I recently learned a new word to describe what we’re all going through: skimpflation. Coined by Planet Money on NPR, it refers to the ways in which brands reduce services…

After a tumultuous 2020, senior living communities enter the new year eager for renewed marketing solutions. Even with residents at the front of the line for vaccines, we won’t see…

2020 brought with it unprecedented changes to almost every industry. We’ve adapted, learned to communicate effectively from screen to screen and gotten creative to solve problems. Flexible, agile and innovative…

Like most of us, I think 2020 has been a dumpster fire for all the obvious reasons. But if you know me, you also know I believe that when life…

Despite the president’s optimism that COVID-19 would be resolved before summer, the virus remains a fact of daily life. This remains especially true for the senior living industry, with up…

With new technology and communication options available today, it may feel like email is no longer relevant for marketing. Yet, email usage continues to increase with predictions for even greater…

Since the start of the COVID-19 pandemic, the senior living industry has experienced a drop in revenues and increased expenses. However, tight budgets don’t eliminate the need for effective marketing….

Over the last four months, the entire world has experienced upheaval caused by this pandemic. With a significant proportion of deaths occurring among older citizens, senior living communities have felt…

The COVID-19 pandemic has caused unprecedented hardship to the senior living industry, with much blame being thrown about in the wake of this ongoing disaster. Work will have to be…

One-to-one marketing strategies outperform IP-level marketing with better customer loyalty, increased return on investment (ROI) and individualized messages. Data-driven, one-to-one marketing empowers senior living communities to develop and deliver coordinated…

Omnichannel marketing produces consistent messaging to walk prospects through the consumer journey. Senior living communities benefit from this strategic and coherent approach to messaging across channels. Omnichannel marketing also builds…