Is it impertinent to ask how your numbers are looking? Just in general terms. Are you hitting your census goals? How about the number of tours that convert to residence? And how is your marketing budget holding up in the face of increased costs? The reason we’re asking is because we know the solution to better numbers. It’s better data!
And you know Sabal Strategy delivers the best-in-class data for senior living.
We Solve Challenges
No matter which challenge you’re facing, it all begins with data. That’s why we can say we solve for:
- Occupancy challenges
- Outdated leads
- Poor conversion rates
- ROI issues
- Unworkable CRM
- Unqualified leads
Our deep expertise in all things data means we can take antiquated research and methodology and save you time, money, and headaches by using 21st century tools. Our experts take the guesswork out of your million dollar decisions to deliver smarter market research and modelled data for qualified prospects. That means you’ll spend less to connect to the right audience. And when you connect to the right audience, your message can resonate and convert.
Trusted and Smarter
Too many marketing campaigns are the equivalent of using a dartboard to make critical decisions. They’re literally throwing away money by mailing 50,000 people simply because they live in the “right” ZIP code. Think about that for a moment. Now think about your ZIP code. Would everyone in yours be the right fit for your senior living community? Nope.
Our data scientists have a better answer. Our predictive modeling tool, MicroModel Reports, offers you 50+ pages of insight into who does and who does not match your ideal target audience. More importantly, we break that audience down into deciles. By focusing on the top 3, you’ll mail to fewer people and see better results. We’ve got the receipts to prove it.
CRM Love/Hate Issues
Everyone loves to hate their CRM. It’s a thing. We get it. All too often, there’s an excellent reason why your sales team feels like the CRM is more of a burden than a helper. And why is that? It’s all because the data is old, outdated, incomplete, missing, or just plain wrong. In other words, it’s junk. And junk never helped close a sale.
But, our chief CRM wrangler, Natalie Groeger, says your CRM can be your best sales assistant after it’s been appended and cleaned. Imagine having complete names, addresses, and email contact info to work with. Now imagine having additional info like birth dates and financial info. When we’re finished, you might see fewer entries, because the old, outdated, never-going-to-convert entries are gone. Instead, you’ll see active leads you can convert.
The Right Choice
Conversions are the result of presenting the right solution to the right person when they want or need it. As they say in comedy, timing is everything. But you already know that. The challenge is having your message in front of that person when they’re ready to make a decision. For senior living marketing teams, that means a long process of serving messages on a variety of channels over time. Sooner or later, the thinking goes, the timing will be right.
But our chief strategist, Angela Hamilton, can show you a better way. It starts with the right list of qualified prospects. But she doesn’t stop there. No siree! She’s got a toolbox filled with solutions and tactics that work. And she’s eager to work with your team to advise, coach, or lead your next successful campaign. More importantly, she won’t just say “do this or that” and leave you hanging. There are scheduled calls, regular reporting that goes beyond the numbers with deep analysis, and new channels to reach that audience.
Data 2.0
Data has evolved. Marketing must evolve because your audience is always changing. If you’d like to address your current challenges or to be ready for what’s next, give us a call or send an email. Sabal Strategy has the tools and the right data you need.
