More than 70% of businesses have a website. We’ve come to take them for granted today. A business website delivers credibility, visibility and sales-ability. That’s true if you’re selling widgets…
According to all the experts, sales is all about connecting those with a “problem, challenge or friction point” to your “solution or product” which answers their need. So when you…
Whether we’re talking raising children or senior living marketing, successful outcomes rely on having a village to support you. This is a lesson I’ve learned again and again throughout my…
Ben Franklin is credited with reminding a French scientist that nothing is certain except death and taxes. He probably should have added postal rate increases too since he was the…
Strategy: a plan designed to achieve a long-term goal or major aim. At least, that’s the general consensus. Rebranding as Sabal Strategy is all about our desire to help our…
Okay, show of hands. Who bought the first house they saw? Or who bought the first wedding dress they tried on? Better yet, who buys the first of anything? Humans…
The dog days of summer are here. Traditionally known for heat, drought, lethargy, mad dogs and bad luck, this 20-day period is the right time to slow down and enjoy…
Change. It’s a fact of life. We’ve all experienced it, even when we didn’t want to change. And it’s one of the biggest obstacles your sales team faces in converting…
Back in 1989, Andre Agassi uttered a memorable line for a camera commercial. The phrase, “Image is everything,” would follow him and become a cornerstone of American culture. Image is…
Let’s face it, you should never generalize about a cohort of 76.4 million individuals. Especially the generation that made ‘do your own thing’ a badge of honor. Attaching labels or…
We all know exercise is good for us. Truth be told, doctors have been telling their patients they need to be active. I don’t know if Hippocrates ever said use…
Direct mail seems like a safe bet for senior living marketing. According to USPS research, Boomers like getting direct mail more than other generations. So it makes sense to reach…
