Back in 1989, Andre Agassi uttered a memorable line for a camera commercial. The phrase, “Image is everything,” would follow him and become a cornerstone of American culture. Image is…
Let’s face it, you should never generalize about a cohort of 76.4 million individuals. Especially the generation that made ‘do your own thing’ a badge of honor. Attaching labels or…
We all know exercise is good for us. Truth be told, doctors have been telling their patients they need to be active. I don’t know if Hippocrates ever said use…
Direct mail seems like a safe bet for senior living marketing. According to USPS research, Boomers like getting direct mail more than other generations. So it makes sense to reach…
In just six short years, according to the Census Bureau, all Baby Boomers will be 65 years or older; that’s 1 in 6 people in the US. It’s time to…
Countless posts, podcasts and videos have been celebrating the contributions of women in the last four weeks. Sabal Group contributed a two-part interview recognizing three new solopreneurs. (Here’s part one….
Stepping up and choosing to become a leader takes courage, imagination and a vision. That’s just the beginning. For Natalie, Morgan and Natasha, “That” moment, when they first considered becoming…
Follow your passion. Forget passion, find your purpose. Well-meaning advice, even contradictory, is never in short supply, especially when offered to a woman striking out as a solopreneur. For women,…
Last year might have been the best year for women in a long time. As a wife, mother and daughter, I applauded Barbie, Beyoncé and Taylor for showing us how…
If you’re using third-party cookies to stay in front of potential customers as part of your advertising or marketing campaigns, 2024 is the year the playing space is going to…
We’ve all heard that we need to adapt or die in business. Netflix is a great example of a business that smartly pivoted to survive. On the other hand, Kodak…
Watershed moments appear in every life. There are the personal ones like a wedding day or birth of a child. Then there are the public ones: Kennedy’s assassination; the moon…
