On October 19th, Google Ads changed its policy on targeting for advertisers in the credit, housing and employment verticals serving ads in the United States and Canada. These advertisers are…
It’s no secret most of us are ready for 2020 to end. We’re exhausted from being tested in ways too numerous to count. Drawing up a list of things to…
In the aftermath of COVID-19’s massive disruption to the senior living industry, many communities continue to struggle to maintain their occupancy levels. In fact, a recent survey shows nearly half…
The senior living sales cycle takes significant time to move individuals in the target audience from the top of the sales funnel to conversion. Before COVID-19, the average sales cycle…
Senior living employees bring a spirit of dedication, hard work, and motivation to their job. But it’s important to remind them of the value they add to the community and…
Despite the president’s optimism that COVID-19 would be resolved before summer, the virus remains a fact of daily life. This remains especially true for the senior living industry, with up…
With new technology and communication options available today, it may feel like email is no longer relevant for marketing. Yet, email usage continues to increase with predictions for even greater…
Since the start of the COVID-19 pandemic, the senior living industry has experienced a drop in revenues and increased expenses. However, tight budgets don’t eliminate the need for effective marketing….
Myth: Never Buy Lists for a Marketing Campaign We’ve read the articles and seen the messages warning against using purchased lists for marketing purposes, specifically email marketing. Back in the…
You’ve probably received a ton of emails from your favorite brands or seen numerous posts on social media about the current turmoil. First, it was about their initial response to…
Do you speak to seniors and their families in the same way and about the same things? If so, you’re not maximizing your marketing potential. With each communication, senior living…
Over the last four months, the entire world has experienced upheaval caused by this pandemic. With a significant proportion of deaths occurring among older citizens, senior living communities have felt…
