If you saw the ads during Super Bowl LV, you saw the evidence of how 2020 has impacted all brands. The ads tried to navigate a way forward at a…
The pandemic has impacted everything from how we live to the pace of snail mail. As we’ve worked and shopped from home, the post office has seen an onslaught of…
Google’s new rules for the “housing” industry include restrictions for targeting your audience by zip code, age, gender and marital or parental status. As a result, senior living marketing professionals…
Things have changed. Yes, I know that’s obvious. But as I think about the past year, I’ve been struck by how much things have changed. A year ago I couldn’t…
After a tumultuous 2020, senior living communities enter the new year eager for renewed marketing solutions. Even with residents at the front of the line for vaccines, we won’t see…
2020 brought with it unprecedented changes to almost every industry. We’ve adapted, learned to communicate effectively from screen to screen and gotten creative to solve problems. Flexible, agile and innovative…
Like most of us, I think 2020 has been a dumpster fire for all the obvious reasons. But if you know me, you also know I believe that when life…
As a result of the pandemic, many senior living communities are facing a challenge to retain and attract residents, while their marketing budgets continue to shrink. The stakes for senior…
On October 19th, Google Ads changed its policy on targeting for advertisers in the credit, housing and employment verticals serving ads in the United States and Canada. These advertisers are…
It’s no secret most of us are ready for 2020 to end. We’re exhausted from being tested in ways too numerous to count. Drawing up a list of things to…
In the aftermath of COVID-19’s massive disruption to the senior living industry, many communities continue to struggle to maintain their occupancy levels. In fact, a recent survey shows nearly half…
The senior living sales cycle takes significant time to move individuals in the target audience from the top of the sales funnel to conversion. Before COVID-19, the average sales cycle…
