After a tumultuous 2020, senior living communities enter the new year eager for renewed marketing solutions. Even with residents at the front of the line for vaccines, we won’t see…
2020 brought with it unprecedented changes to almost every industry. We’ve adapted, learned to communicate effectively from screen to screen and gotten creative to solve problems. Flexible, agile and innovative…
Like most of us, I think 2020 has been a dumpster fire for all the obvious reasons. But if you know me, you also know I believe that when life…
As a result of the pandemic, many senior living communities are facing a challenge to retain and attract residents, while their marketing budgets continue to shrink. The stakes for senior…
On October 19th, Google Ads changed its policy on targeting for advertisers in the credit, housing and employment verticals serving ads in the United States and Canada. These advertisers are…
It’s no secret most of us are ready for 2020 to end. We’re exhausted from being tested in ways too numerous to count. Drawing up a list of things to…
In the aftermath of COVID-19’s massive disruption to the senior living industry, many communities continue to struggle to maintain their occupancy levels. In fact, a recent survey shows nearly half…
The senior living sales cycle takes significant time to move individuals in the target audience from the top of the sales funnel to conversion. Before COVID-19, the average sales cycle…
Senior living employees bring a spirit of dedication, hard work, and motivation to their job. But it’s important to remind them of the value they add to the community and…
Despite the president’s optimism that COVID-19 would be resolved before summer, the virus remains a fact of daily life. This remains especially true for the senior living industry, with up…
With new technology and communication options available today, it may feel like email is no longer relevant for marketing. Yet, email usage continues to increase with predictions for even greater…
Since the start of the COVID-19 pandemic, the senior living industry has experienced a drop in revenues and increased expenses. However, tight budgets don’t eliminate the need for effective marketing….
