With new technology and communication options available today, it may feel like email is no longer relevant for marketing. Yet, email usage continues to increase with predictions for even greater…
Since the start of the COVID-19 pandemic, the senior living industry has experienced a drop in revenues and increased expenses. However, tight budgets don’t eliminate the need for effective marketing….
Myth: Never Buy Lists for a Marketing Campaign We’ve read the articles and seen the messages warning against using purchased lists for marketing purposes, specifically email marketing. Back in the…
You’ve probably received a ton of emails from your favorite brands or seen numerous posts on social media about the current turmoil. First, it was about their initial response to…
Do you speak to seniors and their families in the same way and about the same things? If so, you’re not maximizing your marketing potential. With each communication, senior living…
Over the last four months, the entire world has experienced upheaval caused by this pandemic. With a significant proportion of deaths occurring among older citizens, senior living communities have felt…
The COVID-19 pandemic has caused unprecedented hardship to the senior living industry, with much blame being thrown about in the wake of this ongoing disaster. Work will have to be…
Pivot. Merriam-Webster defines pivot as a “central point, pin, or shaft on which a mechanism turns or oscillates.” But the word also describes human action as we turn from one…
From what I’ve observed these past six weeks, teens seem to have the right idea. Wait. What? Teens? Perhaps it’s more accurate to say the younger generation can show us…
Marketing in the senior living industry creates unique challenges in the best of times. We deal with the transitions and lifestyle changes of people facing new limitations due aging, loss…
If pressed, I’m the first to admit my family has been spending more time on social media since mid-March. Since we are confined to home, it’s not surprising our innate…
Throughout history, hermits have been the exception. Humans are hardwired for social interaction, for person-to-person connections. We seek to build a community with one another. And that’s one reason we’re…
