If someone gave me a nickel every time a marketing expert used “thinking outside the box,” as a marketing strategy, I’d be a very rich woman. That phrase might sound…
Senior living marketing teams face an endless stream of challenges. The sales cycle is years long. COVID-19 shut down in-person events. Competition is stiff and rising. The average cost per…
The tide is about to turn. As of May 11th, more than 153 million Americans (~46% of the population) have received at least one dose of the COVID-19 vaccine, including…
Men and women are different. I know, that’s not earth-shattering news. But as simple as that statement is, it is also a profound reality. Men and women are different. That’s…
Spring is in the air, bringing with it new hope and a fresh perspective. Spring is a great time to apply this sense of renewal and purpose to your senior…
Senior living employees bring a spirit of dedication, hard work, and motivation to their job. But it’s important to remind them of the value they add to the community and…
Despite the president’s optimism that COVID-19 would be resolved before summer, the virus remains a fact of daily life. This remains especially true for the senior living industry, with up…
You’ve probably received a ton of emails from your favorite brands or seen numerous posts on social media about the current turmoil. First, it was about their initial response to…
Do you speak to seniors and their families in the same way and about the same things? If so, you’re not maximizing your marketing potential. With each communication, senior living…
Over the last four months, the entire world has experienced upheaval caused by this pandemic. With a significant proportion of deaths occurring among older citizens, senior living communities have felt…
As we face unprecedented circumstances, marketers must take a strategic approach to reach clients and prospects. With the focus on smart spending as budgets tighten, the need for quick and…
The process to select a senior living community differs from other purchase decisions in that it signifies a personal transition to a new phase in life. Therefore, the consumer journey…
