Despite the president’s optimism that COVID-19 would be resolved before summer, the virus remains a fact of daily life. This remains especially true for the senior living industry, with up…
You’ve probably received a ton of emails from your favorite brands or seen numerous posts on social media about the current turmoil. First, it was about their initial response to…
Do you speak to seniors and their families in the same way and about the same things? If so, you’re not maximizing your marketing potential. With each communication, senior living…
Over the last four months, the entire world has experienced upheaval caused by this pandemic. With a significant proportion of deaths occurring among older citizens, senior living communities have felt…
As we face unprecedented circumstances, marketers must take a strategic approach to reach clients and prospects. With the focus on smart spending as budgets tighten, the need for quick and…
The process to select a senior living community differs from other purchase decisions in that it signifies a personal transition to a new phase in life. Therefore, the consumer journey…
According to the experts, 10,000 members of the Baby Boomer generation are turning 65 every day. Having arrived at what is traditionally considered the age of retirement, this generation continues…
When marketers think about trying to target the senior demographic through advertising campaigns, many believe it’s all about using larger font sizes or including photos of older people in their…
Baby boomers, who make up almost 23 percent of the U.S. population and whose average household has a net worth of over $1 million, should be an obvious and key…
The senior segment is comprised of nearly 47 million people in the United States. With the silver tsunami of baby boomers hitting retirement age daily, that number continues to grow….
Naturally, it is the residents who are at the core of any successful senior living community. However, managing leads and potential residents, as well as developing relationships with those individuals…
