Happy Holidays! Have you seen that buzzy holiday ad from Chevrolet? It manages to teach without preaching, tug at the heartstrings without being sentimental, and make a statement without using…
There’s a lot of buzz about reporting going around because marketing teams need to measure the value of their campaigns. But which metrics matter? Is reporting impressions, click-through-rates, or likes…
November is a time to pause and reflect. Whether it’s for Thanksgiving or in preparation for the end of the year, these shorter days help us dig a little deeper….
Surveys tell us 87% of Americans want to live healthier and longer lives. And 53% want to live to be 100 years of age. Driven by Millennials facing down their…
I love October. There’s a rush to order PSL and anticipation of yummy pumpkin pie. In the South, “It’s Fall, y’all” signs are everywhere. Overnight, lawns and front porches are…
Data. It’s a simple word but a complex subject. If you meet me and ask what I do, I would tell you I leverage the power of data to help…
Are you looking for the secret to convincing Baby Boomers to join your senior living community? The hotly anticipated “silver tsunami” of Boomers hasn’t quite begun even as the oldest…
Improving your email open and click-through rates isn’t impossible when you follow these 5 keys. Email has become a staple of digital marketing campaigns. We all know the upside to…
Do you remember this classic PSA? The updated version should be: It’s 10am on a Monday. Do you know where your audience is? While the glib answer might be that…
Is your marketing approach keeping up with them? Baby Boomers have been changing the game their entire lives. As they enter their senior years, there isn’t a single aspect of…
Albert Einstein said the definition of insanity was doing the same thing over and over but expecting a different result. Too many marketers are willing to throw good money after…
On any given day, dozens, hundreds or thousands of people visit your website as they’re searching for a solution, information or another reason. The sad reality is that for most…
